Sydney, Australia – Employment services provider atWork Australia has awarded its creative account to independent advertising agency Archibald Williams, tasking the agency to launch its new campaign with ‘work is for everyone’ as the highlight.
atWork Australia helps Australians living with disability, injury, or health conditions look for a job, as well as those living with disadvantages, like socioeconomic. It also supports businesses in the country looking to recruit and retain a diverse workforce, through candidate supply, diversity, and inclusion workforce planning, among others.
This is the first time atWork Australia has used the services of an agency for above-the-line messaging. The appointment will see Archibald Williams handling television, OOH, and Digital and Social Media for atWork, as well as the launch of the new campaign in April 2021.
Sotir Kondov, the executive general manager of atWork Australia, shared that the organization is extremely excited for its first national brand campaign as they assert their commitment in providing excellent employment support services to make a real difference in people’s lives, and helping employers find great people.
“We are true believers that sustainable work is good for your health, including your mental health, and that a diverse and inclusive workforce is good for business. The line ‘Work’s for everyone’ is a great encapsulation of our mission to ensure that people living with disability, injury, health condition, or disadvantage have equal access to fulfilling work and that employers realize the benefits of a diverse, inclusive workforce.”
Meanwhile, Kiranpreet Kaur, the head of client and strategic services at Archibald Williams, commented, “It has been such a privilege to partner with atWork Australia and highlight the crucial role they play in helping all Australians find employment. Having a job brings purpose and meaning to everyone. This campaign puts value on the skills that are incredibly valued in the workplace, and shows how they are developed in spades from living with a disability every day.”
