Australia – Google has appointed independent creative agency Emotive to be its new creative agency for Google TV, the tech company’s fully-fledged operating system for set-top boxes, streaming devices, and smart TVs.
Google TV offers users new ways to stream, grouping television shows and films from the myriad of different streaming services into one menu. It also provides easy access to users’ favorite titles and content.
The partnership commences with a content series ‘Watch With Me’, which is made specifically for the Google TV interface, featuring Australian film critic Margaret Pomeranz and former Australian football player Adam Goodes. It showcases watchlists of the top film and TV picks via Google TV, and runs alongside the global 30” TVC executions showcasing the vast array of content from the different streaming services conveniently available and organized via Google TV.
Cameron Luby, Google’s marketing director, said, “Google TV has been incredibly well received in Australia and we see this partnership as the beginning of a much larger effort”
Meanwhile, Simon Joyce, the CEO and founder of Emotive, shared that they are building a wonderful relationship with the Google team and are absolutely thrilled to be working with them on Google TV.
“As we’ve come to expect, the product is truly innovative, and we are looking forward to pushing the boundaries creatively as we bring Google TV to the mainstream,” said Joyce.