Manila, Philippines — Google has appointed Nikki Del Gallego as the new country lead for YouTube Philippines. In her view, the role is a platform to empower businesses, creators, and the nation—ensuring that the Philippines does not just participate in the AI revolution, but plays a leading role in it.
Announcing her new role, Nikki looked back on her time as a marketer, where she admittedly chased the ‘elusive viral moment’.
“I still remember the adrenaline of seeing our MILO “Energy Gap” campaign hit #1 on the YouTube Ads Leaderboard (in PH & also APAC)! But a LOT has changed in a decade,” narrated Nikki.
Commenting on her new role, she said, “I’m taking on this role at a time when the world feels more challenging. In the AI era, where creation is instant but attention is harder to win, “viral” is no longer the goal. What should always be the gold standard is impact.”
In the same LinkedIn post, Nikki described how her previous experience as part of Google’s Data and Insights team has marveled at what, for her, is ‘a masterclass in human behavior.’
“It gave me a front-row seat to the pulse of the Philippines – revealing not just what people watch, but how Filipino stories shape our culture and drive our economy. It became the blueprint that showed me the massive impact and potential of this platform,” she added.
Meanwhile, Nikki has held roles at Nestlé as a consumer marketing manager for MILO and a senior product manager for McDonald’s, before serving as its strategy and insights director in 2021. She entered Google in the same year and has served as the analytical consultant for CPG SEA.
She continued, “To our partners and creators: I’ve been on your side of the table, and I’ve seen the magic of what you can do. I can’t wait to see how we use the power of video with You(Tube 😉)!”
