London – hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.

The partnerships are part of hedgehog lab’s ambitious growth strategy, aimed at empowering enterprises to deliver exceptional digital products and services. By integrating hedgehog lab’s expertise in strategy, design, and engineering with Contentful’s cutting-edge content management capabilities and SHOPLINE’s leading commerce tools, these collaborations promise to enhance the digital experience for customers.

Contentful empowers teams to build digital experiences at scale. hedgehog lab’s recognition as a Silver Partner highlights its best-in-class implementations of the platform, encompassing content modeling, Contentful integration, change management, training, ongoing content services, and technology solution consulting.

hedgehog lab has successfully implemented content strategies and Contentful solutions for various clients, including Cynergy Bank. For Cynergy Bank, hedgehog lab developed a comprehensive strategy to enhance the company’s digital experience, featuring a web redesign and an omnichannel content refresh, along with the integration of Contentful.

Meanwhile, hedgehog lab has also chosen to partner with SHOPLINE, an e-commerce platform currently serving over half a million merchants globally. SHOPLINE provides cutting-edge omnichannel solutions across e-commerce, social media, and point-of-sale (POS), enabling rapid scaling of online and offline operations. The platform also offers top-tier technology integrations through partnerships with Meta, Google, and TikTok.

This partnership grants hedgehog lab full access to SHOPLINE’s cutting-edge tools and resources, enabling the development of applications tailored to the unique needs of eCommerce brands.

Daren Fitzgerald, chief commercial officer of hedgehog lab, said, “hedgehog lab has an impressive track record of leveraging partner relationships to create best-in-class solutions for our clients. Achieving Silver Partner status with Contentful is a recognition of our valued partnership and expertise in creating digital experiences that solve business problems and add value to the end customer. This is complemented by our new strategic partnership with SHOPLINE, which significantly strengthens our ability to deliver innovative and agile applications for our ambitious e-commerce clients.”

Meanwhile, Patrick Finn, global VP of alliances and partnerships at Contentful, shared, “Our partners are the innovation engine for many of the world’s leading brands. Partnering with hedgehog lab brings Contentful’s market-leading content platform to brands that are building demanding, cutting-edge digital experiences.”

Also speaking on the partnership, Deepak Anand, general manager for EMEA at SHOPLINE, said, “This is an exciting time for SHOPLINE as we continue our rapid EMEA expansion. hedgehog lab is a company we have admired for some time, and we’re thrilled to announce this partnership. With its established reputation for designing and building captivating digital experiences for top e-commerce brands, hedgehog lab is the perfect partner to help us grow and enhance our ecosystem.”

Singapore – Global commerce media company Criteo has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers. 

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.

This collaboration would expand the companies’ longstanding relationship and is expected to bring new revenue to Criteo’s retail media network partners. In turn, it would empower over Microsoft Advertising’s 500,000 active advertiser clients that operate across 187 global markets to achieve stronger, measurable performance for their campaigns within a singular, unified platform.

Criteo is also exploring the potential to tap into Microsoft Advertising’s leadership in generative AI and innovations, such as its AI-powered Retail Media Creative Studio, which makes it easier for advertisers to create and optimise their ad creatives at scale with the power of generative AI.

Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising, said, “Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. We’re pleased to further our integration with Criteo, a leader in retail media and performance advertising, and look forward to exploring future opportunities.”

Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “We’re thrilled to expand our relationship with Microsoft Advertising to make it easier for brands to buy retail media and for retailers to expand demand into their media solutions. We look forward to continuing to evolve our collaboration and help drive growth across retail media.”

India – Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.

Havas Media’s Bengaluru operations, which have been witnessing significant expansion over the years, will oversee the brand’s media responsibilities across OOH, digital platforms, television, print, and on-ground activations.

This partnership aims to deeply resonate with diverse audiences nationwide, driven by a shared commitment to financial inclusion. Leveraging Havas Media Network India’s strategic insights and creative strengths, Muthoot FinCorp seeks to enhance its brand presence and fulfil its promise of transforming lives through targeted campaigns.

As part of this partnership, Muthoot FinCorp’s new ‘Book My Gold Loan’ campaign, starring Shah Rukh Khan, was developed by Havas Media India and Havas Worldwide India. It introduces an innovative service allowing customers to instantly book a ‘Gold Loan’ with a missed call, leveraging Muthoot FinCorp’s branch network for seamless access from home. This multilingual, multi-platform campaign ensures broad audience appeal, transcending language and platform barriers.

Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionise financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”

Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, also shared, “Havas Media Network India’s South operations have been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp, a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values, which are built on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

In addition to the ‘Book My Gold Loan’ service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.

Singapore – The Competition and Consumer Commission of Singapore (CCCS) has granted conditional approval of the proposed commercial cooperation after accepting commitments from Singapore Airlines (SIA) and Garuda Indonesia. It is worth noting that the partnership was already in plan back in 2023 and an MoU back in 2021.

According to CCCS, the parties submitted that the proposed cooperation between SIA and Garuda will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers;

Moreover, the partnership aims to promote more competitive fares; have significant benefits to corporate account customersm create benefits for members of both airlines’ Frequent Flyer Programme; as well as improved connectivity for both Singapore and Indonesia, with consequential benefits to both countries’ aviation industry and tourism.

Part of the approval process was how CCCS conducted a market testing exercise from 13 to 26 June to assess whether the proposed commitments would sufficiently address the competition concerns arising from the proposed cooperation. Most relevant stakeholders did not raise any concerns with the proposed commitments.

Alvin Koh, chief executive at CCCS said, “Airline alliances are an important part of the aviation industry bringing significant benefits to the Singapore economy as well as overseas markets. We look forward to working closely with our businesses and stakeholders to deliver positive, prompt and impactful outcomes that matter. Full cooperation from businesses throughout the process, providing complete, concise and relevant information will facilitate the timely completion of CCCS’s review.”

Australia – Amperity, an AI-powered Lakehouse customer data platform (CDP), and Microsoft Azure collaborate to help businesses change customer interactions via data-driven insights and personalisation. 

Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.

The innovative cooperation recently received recognition at the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award, where Amperity was named a finalist. The organisation was named to a global list of notable Microsoft partners for its achievements in designing and executing customer solutions using Microsoft technology.

The Microsoft Partner of the Year Awards honour Microsoft partners who, during the course of the previous year, have excelled in the creation and delivery of Microsoft Cloud apps, services, hardware, and artificial intelligence advancements. These are multi-category awards, and the winners are chosen from more than 4,700 nominations that come from more than 100 different countries.

Speaking about the partnership, Curt Lockton, SVP of strategic partnerships at Amperity, said, “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue. We are incredibly honoured and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers.” 

Meanwhile, Nicole Dezen, chief partner officer and corporate vice president at Microsoft, said, “Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards! The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year’s winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.” 

Singapore – CXM agency Merkle Singapore, has been reappointed as the exclusive digital marketing agency for Royal Brunei Airlines, following a competitive pitch.

As the incumbent for the past decade, Merkle Singapore will now continue the remit for another three years.

Through the remit, Merkle Singapore will bring its expertise across a full suite of digital marketing services across email and customer relationship management (CRM), media, search engine optimisation (SEO), app store optimisation (ASO), and data and strategy consultation to support Royal Brunei Airlines in using digital to meet the post-pandemic travel demand and boost its digital revenue.

Previously, Merkle Singapore has been responsible for developing Royal Brunei Airlines’ first integrated email platform and integrated analytics platform. Despite global travel halts during the pandemic, Merkle Singapore continued to be a close consultation partner focusing on future-proofing Royal Brunei Airlines’ go-to-market customer strategy for post-pandemic travel surge.

Post-pandemic, Merkle Singapore has been prioritising a refreshed digital strategy to spur bookings on the back of increased regional and global travel demands.

Talking about the remit, Sanchit Mendiratta, managing director, CXM, dentsu Singapore, and chief growth officer, Merkle Southeast Asia, said, “We’re grateful for the trust and partnership of Royal Brunei Airlines as our longest-standing client. Having helped them to build solid data foundations over the past years, this has paved the way for us now to be able to drive data-driven decision-making to optimise their digital marketing effort and move towards hyper-personalisation.”

Meanwhile, Sabirin Hj Abdul Hamid, chief executive officer, Royal Brunei Airlines, commented, “It is always essential for Royal Brunei Airlines to team up with a partner with whom we can jointly shape the future to serve our digital-savvy guests better and maintain a leading position in the highly competitive market environment in which we operate. We trust that Merkle Singapore will take us to new heights by leveraging the power of digital marketing across several aspects with their advanced digital solutions, coupled with their understanding of our business.”

Singapore – food and grocery delivery platform foodpanda has expanded its collaboration with beer brand Carlsberg Asia to make Carlsberg’s extensive variety of beverages more accessible to consumers especially during relevant drinking occasions.

The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.

Carlsberg will also deepen its use of foodpanda’s extensive network of cloud grocery stores through pandamart and its strong ties with retailers via foodpanda shops to make Carlsberg beers easier to access; as part of consumers’ enjoyable memorable moments.

Going into detail, the partnership will be featuring a video campaign with the Liverpool Football Club, exclusive gifts-with-purchase (GwP), such as chilled boxes and colour-changing cups, special promotions and bundles on pandamart and 7-Eleven Singapore, and a responsible drinking campaign to promote safe consumption of alcohol.

Talking about this collaboration, Raphael Zennou, vice president of quick commerce at foodpanda, said, “We know that our consumers love their beer, so we are thrilled to strengthen our partnership with Carlsberg to make sure everyone can enjoy their favourite drinks in the freshest and most satisfying ways possible.”

“Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World!”, he added.

Meanwhile, Arindam Varanasi, vice president, commercial at Carlsberg Asia, commented, “By leveraging foodpanda’s insight into consumer purchasing habits, innovative logistics and technology solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience.”

“This partnership is a testament to our commitment to meeting the evolving needs of our consumers by providing them with a seamless beer purchasing and drinking experience, no matter where they are. Together with foodpanda, we will roll out exciting campaigns and initiatives that will make Carlsberg beers even more accessible and appealing to beer lovers across Asia,” he mentioned.

Sydney, Australia – Full-service digital marketing agency, The Pistol, has announced that it will bring its digital media expertise to some of Australia’s most beloved retail brands, in a new partnership with the Brandbank Group.

Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.

The Pistol secured the Brandbank Group account following a competitive pitch process. In winning the account, the company was impressed with The Pistol’s integrated marketing strategies.

A key part of The Pistol’s paid media strategy will focus on quantifying the impact of long-term brand building while delivering sustainable and profitable revenue streams, all centred around exceptional omnichannel experiences.

Talking about the partnership, Natalie Motta-Reeves, GM of marketing and e-commerce at Brandbank Group, said, “Brandbank Group is excited to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed by their expertise at the intersection of creative, media and technology. We’re confident this partnership will lead to incrementality and profitable business growth.”

Meanwhile, Jaime Nosworthy, CEO of The Pistol, commented, “Brandbank Group has a deep understanding of brand-building as a long-term investment, and we look forward to being part of that plan for growth. Working with some of Australia’s most popular fashion, skincare, and lifestyle brands, this new partnership is a chance to bring our marketing and media expertise to Brandbank’s retail offering.”

New York, USA – OpenAI has announced a multi-year partnership with global media company TIME to bring TIME’s journalism to OpenAI’s products, including ChatGPT. The new partnership furthers TIME’s commitment to expanding global access to accurate and trusted information. 

Through this collaboration, OpenAI will gain access to current and historic content from TIME’s extensive archives from the last 101 years to enhance its products and display in response to user inquiries—featuring a citation and link back to the original source on

The partnership will also enable TIME to gain access to OpenAI’s technology to develop new products for its audiences, along with the opportunity to provide vital feedback and share practical applications to refine and enhance the delivery of journalism in ChatGPT and other OpenAI products and shape the future of news experiences.

Mark Howard, chief operating officer at TIME, said, “Throughout our 101-year history, TIME has embraced innovation to ensure that the delivery of our trusted journalism evolves alongside technology. This partnership with OpenAI advances our mission to expand access to trusted information globally as we continue to embrace innovative new ways of bringing TIME’s journalism to audiences globally.”

Meanwhile, Brad Lightcap, chief operating officer of OpenAI, commented, “We’re partnering with TIME to make it easier for people to access news content through our AI tools, and to support reputable journalism by providing proper attribution to original sources.”

This partnership follows a slew of partnerships OpenAI had including with the Financial Times, Reddit, News Corp, and more recently with Grab.

Singapore – MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore. 

MiQ’s mission is to develop the most comprehensive advanced TV (ATV) solution on the market. Through this partnership, MiQ will leverage Hoppr’s patented platform, which utilises audience behaviour and insights to ensure a guaranteed view of ads on the largest screens in the home.

MiQ is Hoppr’s preferred managed service activation partner in Singapore. Together, they will deliver solutions aimed at addressing one of the TV industry’s most significant challenges: fragmentation, which reduces advertising reach across diverse audience segments.

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership. This level of precision ensures that advertising messages reach the most relevant household audiences, maximising the impact and effectiveness of each campaign.

Both parties are also assessing opportunities to expand their partnership to include the future launch of enhanced advanced TV capabilities for Singapore across linear, streaming, and YouTube. 

MiQ and Hoppr share a vision for the future of advanced TV, where data-driven video integrates across linear and digital platforms. This partnership follows MiQ’s recent global TV intelligence expansion to the UK and Australia, reinforcing their commitment to enhancing TV consumption and audience engagement.

James Parker, SEA managing director at MiQ, said, “This partnership is an exciting step forward in bringing powerful advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of advanced TV—one of data-driven video convergence across linear and streaming that brings together the reach of TV with the targeting and performance of programmatic.” 

Joe Prusz, CEO of Hoppr, added, “The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an ad that will be consumed by an audience in its entirety. We help advertisers reach the hard-to-reach audience that isn’t watching linear TV. We share MiQ’s view of the future of advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.”