So Drama!, TVBI enter strategic partnership to expand Cantonese content access

Hong Kong – Singapore-based media company So Drama! Entertainment has entered into a strategic partnership with TVBI Company Limited, the international arm of Hong Kong broadcaster TVB, to widen access to Cantonese entertainment content and strengthen audience engagement across Singapore and Hong Kong, the companies announced on 20 July 2026.

The tie-up brings together So Drama!’s digital platform Kakee, a lifestyle and entertainment app that recently marked its first anniversary, with TVB’s extensive library of drama series, variety programmes and star-led content, which is distributed globally through the streaming service TVB Anywhere.

Under the partnership, Kakee users will gain access to co-created content in new storytelling formats featuring talent from both organisations, tailored to audiences in Singapore and Hong Kong. The companies also plan on-ground activities, including promotional campaigns and meet-and-greet sessions with TVB artistes in Singapore, alongside curated experiences such as exclusive activities and travel programmes to Hong Kong.

Kakee will additionally carry highlights, trailers and exclusive audio interviews with TVB artistes, offering previews intended to direct users towards full-length content on TVB Anywhere. Both companies said they would support cross-platform promotional efforts to build the reach of Kakee and TVB Anywhere in both markets.