Tag: Global
Indonesia — Truecaller Ads has globally launched Call-to-Cart, a new AI-powered commerce platform designed to help brands move consumers from product discovery to checkout in just two steps, giving marketers a faster and more seamless way to drive conversions. The platform is designed to address one...
USA – Ogilvy is reshaping its global and Asia-Pacific leadership structure as Kent Wertime retires and Chris Reitermann exits his APAC role to focus fully on leading WPP Greater China. Wertime will officially retire at the end of June, stepping down from his roles as co-CEO of Ogilvy APAC, Global Chief...
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to bring a fresh creative identity to the iconic juice brand! Created in partnership with creative agency FIG, the campaign introduces a vibrant tropical world...
Singapore – Netflix has announced a significant global expansion of its advertising business, confirming that its ad-supported subscription tier will launch in 15 additional countries by 2027. The expansion includes markets across Europe, Asia, and South America, specifically targeting Austria, Belgium,...
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
Global – FC Barcelona and Spotify are continuing to position their partnership at the intersection of music and sport, with US singer Olivia Rodrigo set to feature on the club’s shirt during the upcoming El Clásico on 10 May. The collaboration forms part of a wider activation that will see Rodrigo’s...
Global – Social networking site Friendster announces its return after more than a decade since its original platform went offline, with a renewed focus on facilitating real-world interactions rather than digital-only engagement. The website friendster.com, first registered on 22 March 2002, ceased operations...
United States – Canva has announced the launch of Canva AI 2.0, a new iteration of its platform that introduces a more integrated, AI-driven approach to content creation. The update marks what the company describes as its most significant product development since its founding in 2013, and is currently...
United States – Roblox Corporation has announced the introduction of two new age-based account types for younger users, alongside expanded parental controls, as part of its broader effort to align user experiences with age-appropriate content and safety measures. The new account types, Roblox Kids for...
Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament. The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor...
