Hong Kong – TCL Electronics, major player in the global television and consumer electronics, is kickstarting a new phase of its global campaign, #TCLForHer, which is a self-sustaining ecosystem where women inspire women to redefine ‘greatness’.
In order to elevate the #TCLForHer campaign and dedicated ‘TCLForHer’ website to a wider audience, the electronics brand will be amplifying its collaboration with rising basketball star and current brand ambassador Shyla Heal.
“TCL believes that unleashing every girl and woman’s true potential will play a vital role in solving many of the global issues we face today and that technology can empower women and drive change,” said the brand.
Stories on the TCLForHer platform will reveal the wisdom of women navigating their own path and how they challenge rules. TCL will also be imparting stories of women’s courage and resilience in the face of adversity and how they stay true to their goals and values.
TCL has had a longstanding commitment to promoting the empowerment and personal development of girls and women worldwide. In 2020, the brand had been a Global Promotional Partner of FIBA’s “Her World, Her Rules” programme to promote women’s and girls’ basketball.
In line with the same advocacy, TCL has also supported Huameng Foundation which funds a number of female-focused programs and educational initiatives.
The campaign’s TCLForHer website is now live.
