Singapore – Starbucks has announced that it will close ‘Starbucks Odyssey’, its NFT loyalty programme, by March 31 this year. According to its FAQ page, Starbucks is giving its users until March 25 to complete its ‘journeys’, referring to playing interactive games or taking on fun challenges, within the platform.
“While the Starbucks Odyssey Beta program is ending, we are excited for you to see what comes next and are grateful for your consistent engagement and feedback. We are thankful to have had this opportunity to test into these different ways of driving community and loyalty at Starbucks and we look forward to bringing these learnings to a broader audience,” Starbucks said in an online statement.
The marketplace for the programme’s NFT selection will officially move to Nifty, another NFT marketplace. Moreover, its official Discord server was closed on March 19.
Starbucks Odyssey was launched in beta back in September 2022, and was launched in line with the global coffee chain’s desire back in May of same year to venture into NFTs as a way to venture into the Web3 space.
