Singapore – Sprite, a beverage under the Coca-Cola beverage company, has rolled out a new brand platform for the ASEAN and South Pacific regions for its newest brand lineup ‘Sprite LEMON+’. The brand platform first opens in Australia and Thailand, and is part of a much larger global campaign.
Known for its cut-through refreshment, the SPRITE new global brand platform ‘Heat Happens’ takes a humorous but insightful approach to highlighting the importance of staying cool when faced with unavoidable ‘heated’ moments, by taking a step back and drinking a refreshing ice-cold Sprite.
The launch of Sprite LEMON+ under the ‘Heat Happens’ platform this year, brings to life a new age marketing experience for consumers with engagement and trial at its heart, through sampling, social, digital, films, and OOH that will be placed strategically in contexts where people could be experiencing mental heat.
In addition, Sprite is partnering with local content creators and influential personalities to create humorous, zesty ‘pep talks’ and encourage people to try their first sip of the newest zesty product.
Pamela Wyatt, sparkling flavours category director at CocaCola ASEAN & South Pacific, said, “We’re looking forward to rolling-out ‘Heat Happens’ here in ASEAN and South Pacific region. The witty approach of the ‘Heat Happens’ global platform on many ‘heated’ challenges that people experience every day is a lighthearted reminder to keep our cool whatever the circumstance is, whether that be mental heat in the shape of unwanted interruptions or the physical heat of a sweaty commute.”
Meanwhile, Josh Gonski, Sprite marketing manager at Coca-Cola ASEAN & South Pacific, commented, “Sprite is a brand that refreshes people physically and mentally. With the introduction of Sprite LEMON+, our latest innovation, we are taking refreshment to the next level. Sprite LEMON+ aims to aid people to ‘think zesty’ by awakening.”
