Tokyo – Global skincare brand SK-II has promised to unveil their skincare secrets through an exhibition entitled ‘THE SECRET KEY’, in line with celebrating and showcasing their exclusive ingredient known as ‘PITERA’.
Following last year’s celebration of PITERA at ‘World PITERA Day’ in Tokyo, Japan, SK-II launched their “SK-II SECRET KEY HOUSE” physical art exhibition for July 29 and 30 as part of its World PITERA Month, a month-long transformational journey aiming to highlight PITERA.
The SK-II SECRET KEY HOUSE will be joined by some of the world’s biggest names in beauty, featuring exclusive appearances from SK-II’s global celebrity ambassadors including Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei, Mina of global girl group Twice and Chinese actress Qiu Tian.
Commenting on the campaign, Haruka Ayase said, “I am looking forward to unlocking new secrets about SK-II and PITERA™ at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don’t know about. I’m always excited to discover more about PITERA™ and how it can transform skin to Crystal Clear.”
Mina from TWICE also expressed her excitement in joining the campaign as it marks the first time that she’ll be meeting and interacting with PITERA fans in-person as SK-II’s ambassador. “I can’t wait to share the story of my transformational skin journey – I might even include more secrets of my own,”she added.
Meanwhile, Sue Kyung Lee, global CEO of SK-II, mentioned, “For the first time in SK-II’s history, we will be handing our consumers the keys to unlock the biggest, most closely guarded secrets behind SK-II and our iconic PITERA. We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERA, The Secret Key.”
