Tag: East Asia
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music sensation BLACKPINK as the new brand ambassador for Asahi Super Dry. The campaign will span Japan, China, South Korea, Taiwan, Hong...
Independent creative agency UltraSuperNew has revealed its new global positioning with the opening of its Tokyo office.
Creative agency TBWA Hong Kong has named Ida Mak as its new general manager.
For over a century, Grey has been at the forefront of delivering famously effective creative solutions. The agency’s presence in Hong Kong continues this legacy, with a deep focus on bold creativity, strategic execution, and a commitment to delivering impactful results for clients. In our latest Agency...
Brands and influencers from Hong Kong are redefining the country’s identity in the new ‘Hong Kong Never Normal’ campaign.
In an exclusive interview with MARKETECH APAC, Simeon shares how he is transitioning to his new role and leading the new Burson team to create a clear positioning for the agency in the market.
To oversee digital campaigns in Hong Kong and Taiwan, SeenThis appointed Angel Wong as commercial director.
The campaign called ‘Experience Macao Limited Edition’ aims to elevate Macao’s appeal to tourists worldwide.
