Tag: Art Exhibition

Tokyo – Global skincare brand SK-II has promised to unveil their skincare secrets through an exhibition entitled ‘THE SECRET KEY’, in line with celebrating and showcasing their exclusive ingredient known as ‘PITERA’.

Following last year’s celebration of PITERA at ‘World PITERA Day’ in Tokyo, Japan, SK-II  launched their “SK-II SECRET KEY HOUSE” physical art exhibition for July 29 and 30 as part of its World PITERA Month, a month-long transformational journey aiming to highlight PITERA.

The SK-II SECRET KEY HOUSE will be joined by some of the world’s biggest names in beauty, featuring exclusive appearances from SK-II’s global celebrity ambassadors including Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei, Mina of global girl group Twice and Chinese actress Qiu Tian.

Commenting on the campaign, Haruka Ayase said, “I am looking forward to unlocking new secrets about SK-II and PITERA™ at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don’t know about. I’m always excited to discover more about PITERA™ and how it can transform skin to Crystal Clear.”

Mina from TWICE also expressed her excitement in joining the campaign as it marks the first time that she’ll be meeting and interacting with PITERA fans in-person as SK-II’s ambassador. “I can’t wait to share the story of my transformational skin journey – I might even include more secrets of my own,”she added. 

Meanwhile, Sue Kyung Lee, global CEO of SK-II, mentioned, “For the first time in SK-II’s history, we will be handing our consumers the keys to unlock the biggest, most closely guarded secrets behind SK-II and our iconic PITERA. We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERA, The Secret Key.”

Hong Kong – Aimed at transforming and modernising people’s access to art and the way they experience various forms of art and culture, financial services HSBC has launched its year-long ‘Open to Art’ initiative in Hong Kong.

The initiative will be done via turning Hong Kong into an ‘open canvas’, plus the launch of HSBC’s Metaverse Gallery, which is targeted at giving local emerging artists more exposure.

Kicking off the campaign, HSBC has transformed a 3D digital billboard in Hong Kong’s Tsim Sha Tsui Star Ferry Pier into an immersive art experience. The art piece was done in collaboration with MSL Hong Kong and new media creator Henry Chu.

Meanwhile, the Metaverse Gallery is a new platform where local artists can showcase their work and transform traditional art into immersive digital experiences. Local artists showcasing their work include Flyingpig, Wong Ping, and Yeung Hok Tak.

“Stemming from our HSBC brand promise of ‘Open up a world of opportunity’, this will also serve as a long-term platform where HSBC aims to open up the community to more things, like Open to Sports, Open to Tech, and beyond,” said Brian Hui, head of customer propositions and marketing at HSBC.

Alexis Chiu, group managing director at MSL Hong Kong, also explained that the initiative was done to show the company’s support for the city’s local art scene and to make contemporary visual culture more accessible.

“This installation is part of the bigger picture of transforming the city into a canvas for people to access and appreciate art in a new way,” he added.

HSBC has also previously launched its duo real-world and metaverse music show experience titled ‘DuoVerse’, which featured two Hong Kong artists Tyson Yoshi and Serrini.

Hanoi, Vietnam – Global automotive brand Porsche has launched its newest retail concept, Porsche Studio, an open concept store, in Hanoi, Vietnam aimed at bringing contemporary ‘taste’ to its brand.

Veering away from the proverbial physical exhibits of the cars, the newly launched Porsche Studio exercised an innovation strategy in showcasing the brand’s products, adding art exhibitions and installations by local artists inside the store. The new concept store will also feature a configuration table – for individuals wishing to work through the list of vehicle options themselves, which can be used as a projection surface for viewing a configured vehicle in augmented reality. 

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One of the interior feature of Porsche Studio in Hanoi, Vietnam

Furthermore, the studio will also be used as an event space. The Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.

“The new Porsche Studio concept offers an easy way to immerse yourself in the Porsche brand. With these attractive touchpoints, visitors experience what Porsche is all about in relaxing and inviting surroundings. Within the next months and years, we will roll-out the thinking behind this concept across all our retail locations,” said Deniz Keskin, head of brand management and partnerships at Porsche.

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The Porsche Studio branch in Taiwan

The Hanoi branch of the Porsche Studio was initially based on the recent launch of the same studio in Tainan City, Taiwan which featured the same ‘boutique-like’ experience Porsche Studio aims to portray to its customers. It is part of the automotive brand’s ‘Future Retail Strategy’, which aims to provide “hospitality and inspiration.” The stores have also been strategically located in city centres to be within convenient reach of customers and new target groups.