Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

SIA launches all-new flagship SilverKris and KrisFlyer Gold lounges

by MARKETECH APAC

-

May 31, 2022

SIA

Singapore – Singapore Airlines (SIA) today unveiled its all-new flagship SilverKris and KrisFlyer Gold lounges at Singapore Changi Airport Terminal 3, following a S$50 million re-design, upgrade, and expansion project. This aims to further enhance the on-ground customer experience at the Airline’s main hub, and comes as the demand for international air travel from and through Singapore takes off once again.

The Singapore Airlines SilverKris and KrisFlyer Gold lounges at Singapore Changi Airport Terminal 3 are an integral part of the Airline’s travel experience. They offer Suites, First Class, and Business Class customers, as well as PPS Club, KrisFlyer Elite Gold, and Star Alliance Gold members as high a standard of service on the ground as they would expect in the air.

Working with renowned Singapore-headquartered hospitality design firm Hirsch Bedner Associates, SIA has redeveloped the SilverKris and KrisFlyer Gold lounges by incorporating contemporary finishes and modern amenities, while embodying a timeless elegance. Customers will feel at ease the moment they enter the lounges, knowing that they can enjoy SIA’s world-class service and products even before their flights.

Singapore Airlines’ Chief Executive Officer, Goh Choon Phong, said, “Extensive customer engagement and research have gone into the design of the new SilverKris and KrisFlyer Gold lounges. Customers will enjoy thoughtfully curated product offerings and experience the signature Singapore Airlines hospitality, all within a comfortable and restful environment, ensuring that they are refreshed and ready for their journey.

According to Phong, opening these lounges at this time signals their commitment to SIA’s premium brand and growth strategy. It reinforces their position as Changi Airport’s anchor airline, and reflects our confidence in Singapore’s future as a pre-eminent global air hub.

The Private Room, the First Class section of the SilverKris Lounge, the Business Class section of the SilverKris Lounge, and the KrisFlyer Gold Lounge can collectively accommodate around 1,150 customers within their 6,100 square-metres, translating to 30% more seats and space. This also doubles the capacity that was available during the pandemic while the upgrading works were going on.

The most exclusive space within the SilverKris Lounge, the Private Room has a capacity for 78 suites and first class customers, it includes well-appointed booth seats and day rooms that are conducive for work and rest. The Private Room also offers a full fine dining experience, with exquisite cuisine and beverage options.

The Business Class section of the SilverKris Lounge include a quiet rest area to catch some shut-eye, a main dining hall with an extensive self-service buffet, a living room area with sofa seats and productivity pods, as well as an open concept courtyard-style area that offers light bites for the traveller on-the-go. A new full-service bar, with a barista in the morning and bartender service in the evening, allows customers to enjoy their favourite brew or tipple with a view of aircraft taking off and landing.

At double the size than before, the KrisFlyer Gold Lounge has an open and contemporary design with an expansive view of the airport runway. In response to customer feedback, the lounge now includes an expanded dining area and open concept working spaces, as well as dedicated restrooms and shower facilities. Customers can enjoy a wide variety of meal and drink options including favourites such as laksa, chwee kueh, and freshly steamed dim sum.

Related Tags Marketing Singapore Airlines
Share this article

Related Articles

View All
SIA campaign
Marketing Featured Southeast Asia
Singapore Airlines launches new global campaign, reignites excitement of ‘flying again’
October 25, 2021
By Jean Cabico
SIA x dlmdd
Marketing Featured Southeast Asia
Singapore Airlines launches new sound identity with DLMDD
April 16, 2021
By Jean Cabico
AdColony-Online-Shopping-Australia
Platforms Featured Southeast Asia
Malaysia Airlines’ Enrich launches RebateMango-powered shopping platform
January 13, 2021
By Teddy Cambosa
Singapore Airlines
Marketing Featured Southeast Asia
SIA launches academy, offers external firms training programs including digitization
November 3, 2020
By MARKETECH APAC
Kris+
Marketing Featured Southeast Asia
The plus in Singapore Airlines’ new app Kris+ to mean more rewards, discounts
October 15, 2020
By
Singapore Changi Airport
Marketing Featured Southeast Asia
Singapore’s Changi airport is named safest in the world amid new normal
September 18, 2020
By
No posts found

Featured Articles

View All
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
Main Feature Marketing Southeast Asia
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
May 27, 2022
By MARKETECH APAC
Russia vs Ukraine
Main Feature Marketing APAC
MARKETECH APAC Reels: Features leading industry brands’ withdrawal from Russia
May 26, 2022
By MARKETECH APAC
SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic
Main Feature Marketing Partners APAC
SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic
May 25, 2022
By MARKETECH APAC
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
Main Feature Marketing APAC
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
May 20, 2022
By MARKETECH APAC
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Main Feature Technology Global
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
May 17, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
May 17, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin