MarketingFeaturedSoutheast Asia

SIA launches academy, offers external firms training programs including digitization

MARKETECH APAC - November 3, 2020

Singapore – Singapore Airlines (SIA) has announced a new arm that will offer external businesses and organizations training programs in broad areas of service excellence, operational excellence, organizational innovation, and digital transformation.

The Singapore Airlines Academy will leverage the wide range of globally recognized skills and competencies that exists within SIA, which have enabled the Airline to establish a pre-eminent position in a highly competitive industry. It will also tap on the decades of experience that has been accumulated by SIA staff.

Training packages will be customized to meet the requirements of individual companies and organizations. Courses that will be offered include Service Excellence and Leadership, Handling Challenging Customers, and Innovation Programme and Playbook. They will be conducted by SIA trainers, who are certified instructors and facilitators with practical front-line experience.

SIA began offering external courses in September 2020, when it collaborated on a customized training program with Singapore-based Khoo Teck Puat Hospital (KTPH) for its patient care officers. The three-day course included topics such as effective interpersonal communication, customer handling, and learning how to exemplify values such as empathy, warmth, and care.

Vanessa Ng, SIA’s vice president for human resources shared that the airline receives many requests from organizations wanting to know how it has attained its leadership in the industry in terms of operational excellence and successful digital transformation.

“Our focus on people development and investment in training has been key to achieving these world-class standards. We are happy to share our competencies by offering specialized training programs to external organizations. This would also allow us to contribute to Singapore’s national goal of reskilling and upskilling the country’s workforce,” said Ng.

Ng also noted that the new academy is also a strategic move for the SIA Group, having a potential to add a new source of revenue in the coming years.