PlatformsFeaturedSoutheast Asia

Malaysia Airlines’ Enrich launches RebateMango-powered shopping platform

Teddy Cambosa - January 13, 2021

Kuala Lumpur, Malaysia – Enrich, the frequent flyer programme of Malaysia Airlines, has launched an online shopping platform called Enrich Shoppe, powered by cashback platform RebateMango.

Enrich Shoppe allows Enrich members in Malaysia, Singapore, Thailand and the Philippines to earn Enrich Miles for purchases from over 500 famous e-commerce brands such as Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On to name a few.

Furthermore, the platform does not only provide them with scale in-retailer offerings but also significant cost-savings in human resources to manage an online shopping platform. For every USD1 spent on Enrich Shoppe, members can earn up to 10X Enrich Miles, which will be then used to redeem for flights, hotel stays via Enrich Hotels and Temptations’ inflight duty-free products, as well as a variety of lifestyle vouchers, exclusive dining vouchers or add more comfort to their next travel by redeeming them for seat upgrades and Golden Lounge Access.

“Online shopping has become the better alternative these days, especially now in light of the current restrictions and the second phase of the movement control order in Malaysia, hence we embarked on this collaboration with RebateMango to meet customers’ preferences,” said Malaysia Airlines’ group chief marketing & customer experience officer Lau Yin May.

She added, “This partnership is a great opportunity for customers to enjoy a safe and seamless shopping experience with their favourite brands from the comfort of home and to be rewarded with Enrich Miles for the four (4) million Enrich members when they shop with Enrich Shoppe. As we continue to provide more options and flexibility to earn Enrich Miles, we believe this latest addition will be rewarding for our members.”

Meanwhile, Paul Koh, the co-founder of RebateMango, said: “Once again, we are able to integrate a valuable partner in the rewards space and enhance their offering to members in a cost-effective and non-tech-heavy way. We are delighted to launch with Malaysia Airlines and look forward to their members being able to earn more Enrich Miles whenever they shop online.”

Enrich members who use the Enrich Shoppe platform are also entitled to earn Double Enrich Miles from 8 January to 28 February 2021.