Singapore – Changi Airport Group (CAG) announced it will extend the tenancy of Shilla Travel Retail for the perfumes and cosmetics concession by four more years to continue providing passengers with a quality beauty retail experience.
The extended contract will run from April 1, 2024, to March 31, 2028, covering 22 outlets and spanning over 7,700 sq m of retail space across Changi Airport’s four terminals.
With the tenancy extension, CAG and Shilla will be able to continue their seamless delivery of top-class beauty retail experiences to customers as passenger traffic rebounds at Changi Airport.
Shilla is also planning to bolster its beauty offerings in Changi Airport with the introduction of 20 new brands to its current assortment of 130 brands. Among these products are new-to-Singapore brands Lancaster premium skincare, Rituals lifestyle and wellness products, game-changing regenerative skincare from Augustinus Bader, as well as homegrown brand Apripure that offers natural and clean skincare products.
Airport shoppers can also look forward to the availability of fragrances from prestigious brands such as French perfumery Maison Francis Kurkdjian and makeup brand Kylie Cosmetics by celebrity Kylie Jenner.
In this continuing partnership, Shilla is also planning to wow its travellers with its first Changi pop-up experience and product launches, all the while delighting them with engaging omnichannel shopping experiences both in-store and on Changi’s e-commerce platform, iShopChangi.com.
Shilla’s partnership with Changi Airport started in 2014 with a six-year contract for the perfumes and cosmetics concession.
Lim Peck Hoon, executive vice president of commercial at Changi Airport Group, said, “Shilla was one of our steadfast partners that weathered the storm of the pandemic with us. We look forward to continuing our collaboration with them to elevate the beauty retail landscape in Changi Airport and capture new opportunities in the post-Covid era. We are confident that the latest extension will give Shilla a longer runway to unlock their full potential in providing an exceptional travel retail experience.”
