Hubilo_2_Top Horizontal

The Shilla Duty Free, Dr.Jart+ partner to launch Changi Airport-inspired travel-themed NFTs

The-Shilla-Duty-Free-and-Dr.Jart+
  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

Singapore – Department store company, The Shilla Duty Free, has partnered with skincare brand Dr.Jart+ to bring the world of travelling into the digital realm with the debut of the first Singapore Changi Airport-inspired travel-themed Non-Fungible Token (NFTs). 

Featuring iconic Singapore landmarks, the collaboration includes an exclusive set of two Non-Fungible Token (NFTs) and 9,000 Proof of Attendance Protocols (POAPs) while highlighting Singapore as a top travel destination, just as international travel continues to grow at Changi Airport in Singapore.

Featuring the work of graphic illustrator and 3D Art designer, Matssssal, the POAP and NFT artwork depicts Dr.Jart+’s white tiger mascot wearing an outfit inspired by the brand’s top-selling Cicapair franchise and its key ingredient, tiger grass.

In addition to the POAP, two one-of-a-kinds NFTs showcase the animated Dr.Jart+ white tiger mascot travelling through iconic landmarks in Changi Airport, a nod to the first-of-its-kind collaboration with The Shilla Duty Free at Singapore Changi Airport.

Bart Dubbeld, vice president and general manager at Dr.Jart+, Travel Retail Worldwide, said, “In partnership with The Shilla Duty Free, we are proud to bring this ethos to life in the form of NFTs inspired by Singapore’s Changi Airport. We look forward to taking travellers on a digital journey where they can discover not just an iconic destination, but also art and skincare.”

Meanwhile, Jeff Lee, managing director at Shilla Travel Retail in Singapore, noted, “As one of the world’s leading travel retailers, we will continue to create immersive brand activations with our partners to offer the best retail experience to travellers. We are thrilled to partner with Dr.Jart+ to enrich our offerings with innovative digital experiences and travel-exclusive products to delight our customers.”

As part of the collaboration, consumers and NFT enthusiasts worldwide can collect the complimentary POAP and stand to win one of the two limited edition NFTs through a contest from 10 until 31 August 2022. To enter, participants have to submit a Singapore or travel-inspired name, which should be in English with up to five words, for the set of limited edition NFTs on The Shilla Duty Free website. 

The top two creative submissions will each win one of the two NFTs and one year’s supply of skincare products from Dr.Jart+, which is worth S$1,000, with winners announced on 6 September 2022 via The Shilla Duty Free’s website, Facebook, and Instagram. The NFTs will be minted and released to each winner’s digital wallet address provided in the entry form.

Moreover, travellers to Changi Airport can also take home a set of the brand’s most popular masks – Dr.Jart+’s Dermask Water Jet Vital Hydra Solution 2+1 set (3 boxes x 5 sheets) at S$50. This travel-exclusive set is available at The Shilla Duty Free in Singapore Changi Airport Terminals 1 and 3.

Teo Chew Hoon, managing director of airside concessions at Changi Airport Group, commented, “We are excited to inspire the first travel-themed NFTs launched in collaboration between Shilla Duty Free and Dr.Jart+. The expansion into the digital realm enables travellers to discover a trove of exciting experiences and products available even before they embark on their journey at the airport.”

  • Discover the future of influencer marketing! Hear from experts in HP, L'Oréal, Vamp, and VaynerMedia as they center on the trends that matter—join us this November 8 at What's NEXT 2023: Influencer Marketing in APAC. Register now for FREE!

  • How are brands leveraging events to create communities to educate, engage, and influence their consumers for commercial success? Join marketing leaders from Dentsu Creative India, Generali PH, Hubilo, and SCMP unmask the winning formula this November 3 at What’s NEXT 2023: Events in Asia Pacific. Register now for FREE!

Share this story