Singapore – A new employer brand for Changi Airport Group (CAG) has been unveiled in an effort to recruit talents for the airport groups. As part of the reinvented employer brand, CAG is looking for individuals who can work as a team in every area of the company, such as using technology and innovation to transform a lot of points into commendable experiences.
The brand video gives viewers a tour of CAG’s headquarters, airport terminals, and airside locations while showcasing the company’s new employer brand.
The CAG Innovation Team and the innovation champions from different operating units play a role in promoting an innovation culture inside the company. Over the past year, the Accelerator has worked with more than 70 project teams, utilising its technological skills to jointly develop solutions. These partnerships have generated efficiency and changes to the airport traveller experience.
Justina Tan, executive vice president for corporate, people and culture at Changi Airport Group, said, “As we celebrate Changi Airport Group’s 14th Anniversary, it is timely to embark on this journey of a brand refresh. Our new employer brand seeks to capture the spirit of innovation, creativity and magic. In our pursuit to be one of the most innovative companies in Singapore, it starts with inspiring our people to have a growth mindset, to constantly experiment and redefine the norms. This is encapsulated in our new brand identity #IMCAG (‘I AM CAG’) which is a play on the word MAGIC, representing the magic of the work that our employees do every day.”
She added, “The aviation industry presents a bright outlook with prospects for growth. CAG’s diverse lines of business and enterprise-wide ambition for innovation means there are boundless opportunities. We are looking for talents who are passionate to play a part in innovating and shaping the future of aviation, working in the world’s most awarded airport.”
