Singapore – Richard Reid, formerly the head of consulting, data, and performance at integrated marketing agency Iris, has been appointed as a new regional integrated strategy partner at dentsu for Asia-Pacific. Said role takes effect immediately.
In his new role, Reid will be responsible for driving integrated strategy development for dentsu’s key clients as well as new business opportunities across the region, partnering closely with creative, media and CXM leads across all markets.
He will be reporting directly to Yusuke Kasahara, CEO of dentsu Solutions at Asia-Pacific.
In his previous work experiences, including strategic and client lead for Samsung as regional AOR for digital and brand marketing at Iris, he has worked with and delivered brand and business outcomes for some global brands including Philips, Abbott, Guinness, Shell, Barclays, Intercontinental Hotels, Kellogg’s and Disney.
Speaking about his appointment, Reid said, “I’m excited to join dentsu as it continues in its mission to be the most integrated agency in the world. Dentsu has the best and broadest capabilities, and I’m looking forward to bringing these capabilities together such that we can have the greatest impact on our clients’ businesses.”
Meanwhile, Kasahara commented, “Richard’s focus to be a consultative strategy partner will help shape the business vision of senior clients, by providing marketing and business consulting that identifies new opportunities to create growth. He has also worked at Aegis Media in [the] UK previously, so we are particularly delighted to have him back at dentsu.”
