London, United Kingdom – Global advertising and public relations company dentsu International has appointed Alex Hesz as its new global chief strategy officer, where he will help shape and define the strategy, priorities, and long-term direction of dentsu International, aligned to dentsu Group’s strategy. He officially joins the company in 2022.
Hesz will spearhead dentsu International’s go-to-market strategy partnering across the business to define integrated, human-centric, world-class products, services and solutions to drive growth for clients. This, in turn, will provide strategic leadership across the business, further strengthening dentsu International’s ambition to be an integrated agency network delivering data-driven, tech-enabled and ideas-led solutions for their clients.
Hesz joins dentsu from DDB Worldwide where he has been global CSO since June 2020 and group CSO of adam&eveDDB.
He will be working closely with Wendy Clark, global CEO at dentsu International, alongside with the dentsu International executive team.
Speaking about his appointment, Hesz remarked that the company is uniquely placed to provide an enviable modern marketing offering that delivers the work that will truly align with clients’ objectives.
“In dentsu International (DI), and with Wendy and her leadership team, that’s what I’ve found. A truly integrated business across Media, CXM and Creative, led by a group of absurdly talented practitioners who are dedicated to the work, the culture and the society they are building together. The commitments to sustainability and diversity as drivers of that success are critical parts of that shared culture, and are values sincerely held and shared by everyone I’ve been lucky enough to meet,” Hesz stated.
He added, “I can’t wait to get going at DI, to help shape the offering that today’s largest and most progressive clients are asking for, and that DI is unique in its preparedness to deliver. These are exciting times.”
Meanwhile, Clark commented that Hesz’ appointment is critical to integrate their total offering across media, CXM and creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace.
“[Hesz] is a massively talented, driven and proven leader who is wired to understand clients’ needs and aspirations. I couldn’t feel more confident that [Hesz] joining at this critical juncture in our transformation will bolster our realisation of being the most integrated network in the world,” she stated.