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dentsu’s Sanjay Bhasin adds Thailand CEO role to existing position

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Bangkok, Thailand – Global media and digital marketing communications company dentsu in Asia-Pacific has announced that Sanjay Bhasin, current CEO of dentsu in Vietnam and Myanmar, has now added the role of CEO for dentsu Thailand to his leadership position. He commences his new role on 1 January 2022.

Said appointment is central to dentsu Asia-Pacific’s strategy to strengthen the market clusters and bring Thailand into its next phase of growth.

Bhasin returns to Thailand, having spent nine years running Y&R Southeast Asia out of Thailand before joining dentsu in 2018. He will be splitting his time equally between Thailand and Vietnam. 

This appointment follows after the retirement of Khun Amornsak Sakpuaram, CEO at dentsu Thailand and executive chairman at dentsu MB Thailand. Having been with the dentsu network for 37 years, Khun Amornsak will assume an advisory role from 1 January 2022 until the end of Q1 2022.

Speaking about his appointment, Bhasin said, “I am excited to be returning to Thailand to lead the dentsu business. Khun Amornsak leaves the organization in an excellent position to build growth from, and I am looking forward to working with him over the coming months. Thailand is a fast-paced and dynamic market. We have a first-class team with a clear vision and market acumen to ensure we deliver the best and most integrated experiences for consumers on our client’s behalf. I can’t wait to get started.”

Meanwhile, Sakpuaram commented, “I have enjoyed every moment of my 37 years at dentsu Thailand. I never expected to still be here when I walked through the doors in 1984, but it is testament to the nature of this incredible business that I have stayed so long. We have achieved a huge amount together as a network.”

He added, “We have never stopped innovating or delivering distinctiveness to enhance capabilities in the business ecosystem, enabling the growth of our client’s brands. Given his extensive experience in the market, Sanjay is the natural choice to lead the Thailand business and I wish Sanjay, and all my colleagues at dentsu international Thailand and further afield, the very best for the future.” 

Wendy Clark, global CEO, dentsu international said, “Sanjay Bhasin is a familiar and trusted industry veteran and the right leader for our next phase of growth. Under Sanjay’s leadership, our Vietnam business has built a formidable reputation as the most successful integrated agency in the market. We are confident in the continued success of dentsu Thailand under Sanjay’s leadership. Khun Amornsak has been the driving force behind dentsu Thailand’s growth. We thank him for his years of dedication and service and wish him a long and happy retirement.”

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