SG’s Sentosa Development Corporation extends media remit with UM

Singapore – Singapore’s statutory board Sentosa Development Corporation (SDC) has extended its media remit with UM, the full-service media and marketing solutions agency within Mediabrands.

SDC is responsible for overseeing the development, management, and promotion of the country’s island resort getaway, Sentosa Island.

The extension comes after a competitive pitch review in April this year, where UM showcased its strategic and creative media activation ideas and in-depth understanding of Sentosa’s business.

During UM’s first term as Sentosa’s media agency of record, they have launched the ‘Make Time’ campaign in 2019, which continues to evolve to this day, and SEA’s first-ever ‘Pokémon GO Safari Zone’ in April 2019, which won an award for Best Use of Digital at the Singapore Media Awards.

As part of its second term as SDC’s media partner, UM will continue developing and managing Sentosa’s overall media business.

UM Singapore’s Client Partner Lishan Lim commented that they are extremely excited and also feel very privileged that Sentosa has made the decision to reappoint UM.

“Winning new business in such a competitive landscape is always challenging, and retaining such a desirable and nationally significant client in Singapore even more so. It bears testament to the strong partnership we have in place, one which we treasure and will continue to grow,” said Lim.