Singapore – Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), has announced a new chief marketing and communications officer for APAC, Naomi Michael. Michael comes from her previous title as head of marketing and communications for the agency in the region.
The newly created role will be based in Mediabrands’ APAC RHQ in Singapore and will report directly to Leigh Terry, the CEO of Mediabrands APAC.
In her new position, Michael will now be responsible for providing strategic consulting and communications planning across the key network business pillars of media responsibility, DE&I, and sustainability and purpose. Michael will also continue to promote the differentiated positioning of the Mediabrands agencies reinforced by a centralized network value structure.
Michael commented, “I look forward to taking a more strategic operations focus, working closely with our executive team on integrated communications strategies that promote awareness and understanding of the Mediabrands network purpose, values, and approach to supporting its people, its clients, and the communities in which it operates.”
In bolstering its APAC senior leadership team, the agency has also announced the elevation of HR Director Zarka Khan-Iltaf to become the new chief talent officer for the APAC region.
“These two leadership positions will continue to work in close partnership with myself to build out our CSR and DEI pillars with clear and measurable regional goals, as we work towards achieving defined sustainable business practices for our people, and our organization,” commented Terry.