Bengaluru, India – Sports brand PUMA in India has appointed Havas Media Group India as its new media agency of record. As part of the mandate, the agency will be overseeing the entire offline and online media service suite including Digital, TV, Print, Radio, OOH, and cinema mediums for PUMA.
Under the partnership, Havas Media will be identifying, designing, and executing strategic media engagements for PUMA. Just recently, the agency has also extended its offline media services to PUMA for its campaign announcing Anushka Sharma as its brand ambassador.
Moreover, the account will be managed by the agency’s Bengaluru team, helmed by Saurabh Jain, president – south, Havas Media India. Meanwhile, Uday Mohan, managing director at Havas Media India, will support the team in devising the strategy and ensuring seamless operations.
Commenting on the occasion, Shreya Sachdev, head of marketing at PUMA India, said, “PUMA holds a leading position in sports and lifestyle segment in the country with state-of-the-art product innovations and influence on youth culture.”
Sachdev added, “As a brand, we keep a sharp focus on staying relevant and resonating with our audience across markets and platforms. With Havas Media Group India, we look forward to effectively connect with our consumers at scale.”
Mohit Joshi, CEO, Havas Media Group India, also commented, “PUMA as a brand is known for its strong voice and vibrant spirit. Havas Media Group India has been on an upward trajectory consistently; last year was a landmark year for us as we were recognized as a dominant agency by RECMA and secured second place among all media agencies in the country.”
On winning the mandate of PUMA, Joshi said, “At Havas Media, we focus on designing and delivering impactful media solutions and hence, resonate with PUMA’s efforts to leverage relevant consumer touch points, services and messages that hold immense credibility for its audience. We are excited to make a meaningful difference for Brand PUMA and look forward to a fruitful partnership.”
Recently, Havas Media has also bagged the account of international financial services firm Sun Life for its markets in Hong Kong, the Philippines, Vietnam, Indonesia, Singapore, and Malaysia.
