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Samsung’s audio tech HARMAN taps Havas Group as global agency of record

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New York, USA – Samsung-owned audio electronics company HARMAN International has appointed Havas Group to be its global agency of record across all its brands and territories. 

Under the new partnership, Havas Group will be responsible for the integrated marketing solutions across HARMAN’s businesses and brands, including the consumer lifestyle brand JBL, home audio systems brand Harman Kardon, and HARMAN’s B2B products, services, and technology solutions for automakers and enterprise customers globally.

Havas Group will be delivering a global and fully integrated solution that brings together brand strategy, creative, content, media, and production, as well as selective support in social media and influencer marketing. The team will be working across regional hubs for the Americas, Europe, and Asia, as well as through dedicated teams in key markets.

For the remit, Havas Group taps its proven integrated Village approach. The mandate especially includes bringing the JBL brand to the next level of consumer activation.

John Livanos, HARMAN’s vice president of brand strategy and consumer insights, shared that HARMAN’s marketing team is strengthening their operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability that will unlock exponential business growth. 

“Havas will be a central partner in this growth journey. We’re excited to build the solutions we need together and know that Havas is as invested in our success as we are,” said Livanos.

Meanwhile, Yannick Bollore, Havas Group’s chairman and CEO, commented. “We’re thrilled to start this new and exciting partnership with HARMAN. At Havas, we combine agility and global reach, making us a brilliant option for a growth business like HARMAN with huge ambition. It’s our collaborative spirit brought to life and a great opportunity for us to deliver meaningful growth together.”

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