Tag: PubMatic
According to the report, the data suggest that shared viewing experiences—particularly on CTV—create advertising environments that deliver stronger attention and engagement compared to solo viewing.
Sydney, Australia – PubMatic has announced the rollout of its Live Moment Planning solution across premium live sports environments in Australia, including Foxtel’s Kayo SPORTS streaming service. The solution enables advertisers to activate programmatic campaigns in real time during live sports broadcasts,...
AgenticOS brings together PubMatic’s previous investments in agentic AI, including work on agent-to-agent communication.
Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...
Through the collaboration, PubMatic’s advertiser partners will gain programmatic access to Nippon TV’s inventory, combining the reach and brand safety of linear television with the flexibility of digital advertising.
PubMatic alleges that Google’s dominance resulted in higher advertising costs, reduced diversity of content, and less transparency in the ecosystem.
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head of sales at Teads. He also held leadership roles at Microsoft Japan, where he oversaw advertising agency partnerships, and at Index...
The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players.
The partnership sets a new standard for how digital advertising can deliver performance, relevance and responsibility - ensuring that advertising not only drives ROI but also fuels the open internet, professional journalism and the stories that shape our culture.
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
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