Jakarta, Indonesia – The rules of customer engagement are being rewritten in 2026. Across Indonesia and the wider Asia region, marketers are confronting a decisive shift: personalisation alone no longer wins loyalty — trust has become the new currency.
As consumers demand relevant, tailored experiences while guarding their data more closely than ever, brands are being pushed to rethink how they earn consent, build lasting loyalty, and humanise every touchpoint.
In order to continue fostering discussions on what’s next for customer engagement, Braze is hosting its flagship event ‘Grow With Braze’ for the second time on 4 August 2026, at The Westin Jakarta, Indonesia.
The flagship event, supported by regional marketing and advertising trade publication MARKETECH APAC, is designed to empower marketers, innovators, and industry leaders. The event promises a dynamic platform for learning, networking, and elevating customer engagement strategies in one of Southeast Asia’s most vibrant markets.
The event’s lineup of speakers include:
- Duardi Prihandiko, SVP Head of Brand & Communication at BCA Digital
- Ruli Himawan, Head of Marketing Communications at BCA Syariah
- Cassandra Maharani Putri, Head of Brand Activation, BODYPACK
- Bill Magnuson, CEO at Braze
- Franz Sihaloho, Country Director Indonesia at Braze
- Henry Roberto, Solutions Consultant at Braze
- Sam Meyer, Area Vice President, Asia at Braze
- Shahid Nizami, VP APAC & GCC at Braze
- Grace Surya, Marketing Director at Jiwa Group
- Coki Wicaksono, VP Marketing & Branding at Pertamina Bina Medika IHC
- Iman Muhammad, Managing Director, Telcowin
Joven Barceñas, Founder and CEO of MARKETECH APAC, said, “Our partnership with Braze continues to go from strength to strength, and we’re delighted to once again bring ‘Grow with Braze’ to Indonesia. Being part of these conversations in such a dynamic market is genuinely exciting for us. At MARKETECH APAC, we remain committed to championing initiatives that equip the marketing community with the tools to deliver smarter, more impactful customer engagement.”
Learn more about the event’s agenda by checking out the event’s official website HERE.
For more details on how you can register for the event, contact Resnher Cajida at [email protected].
