Marketing Featured ANZ

Bastion Reputation names Andrea Robertson as group client director

Australia – To support its continuous national growth, corporate affairs agency Bastion Reputation has appointed Andrea Robertson as its new group client director.

In her new role, Robertson will be delivering work and support for Bastion Reputation’s client roster across government, education, technology, financial services, mining, energy, resources, and sports sectors.

Robertson is an experienced multimedia and communications agency client service director and has over 20 years of experience with global and Australian multimedia companies and advertising agencies. 

She also specialises in client relationship engagement, client service strategy and workflow, customer experience, contractual agreements, and product strategy and development, amongst others.

Prior to joining Bastion Reputation, Robertson was the group account director at global advertising agency Now Screen. In the role, she managed client experience and process, as well as brand and advertising strategy and creative and production for all advertising channels.

“An exemplary client experience has always been central to how we work, and Andrea’s appointment is a key step as we continue our rapid growth to ensure we are delivering the high quality, high impact and values-based services the business is known for and our clients demand,” said Bastion Reputation Managing Director Clare Gleghorn.

She added, “Through Andrea’s experience in media organisations, as well as advertising agencies, she has led large client service and project management teams, as well as managing blue chip private sector clients, and government accounts.”

Bastion Reputation has been making appointments this year to amplify growth, including the appointment of Elliot Giakalis as principal consultant for media and public affairs and Jim Carden as principal consultant for campaigns and digital reputation.

Marketing Featured APAC

Aerospike appoints Sharon Koay as new marketing director for APAC, Japan

Singapore Real-time data platform Aerospike has named Sharon Koay as its new marketing director for the Asia Pacific region and Japan

According to her LinkedIn profile, Koay will be handling Aerospike’s marketing process and campaigns from research and planning to execution and analysis. She will also be managing the marketing budget and goals for APAC and Japan.

Moreover, she is expected to bring her skills in market planning, enterprise solutions, sales, channel management and go-to-market strategies to her new role. 

Koay has sales and marketing experience of about 20 years and has held managerial roles at technology company Dell and software development company One Identity.

Prior to joining Aerospike, she also worked as a marketing consultant for Silver Linings Consultancy. Her clients included Aerospike, Proofpoint, EnterprizID, DT Asia, and Hoonartek.

Aerospike is a data platform that enables organizations to act instantly across billions of transactions while reducing server footprint.

Marketing Featured Southeast Asia

Ogilvy Thailand elevates Jiravara Virayavardhana as chief executive

Bangkok, Thailand Ogilvy Thailand has elevated Jiravara Virayavardhana, formerly its managing director, to be its new chief executive. She will be overseeing all aspects of business performance, people management, and client relationships for the company, as well as implementing the strategic direction of creativity that will be powered by data and technology. 

Virayavardhana first joined Ogilvy Thailand in 1995 and has been promoted to various senior positions. She brings with her wide experience in handling various blue chip international and local clients across industries, from consumer goods, food and nutrition, retail, health, beauty, fashion, and technology, as well as cooperation with large government agencies and NGOs. 

Throughout the past 27 years that she’s been with Ogilvy, the agency said she has demonstrated a profound understanding of clients’ brands and businesses and has always been able to use creativity, data, and technology to turn challenges into achievements, enabling phenomenal success and impact on clients’ organisations, people, and society.

Commenting on her elevation, Virayavardhana said that she is very pleased and honoured to be at the helm of Ogilvy Thailand. She further shared that for her and all Ogilvy people, what makes them different is their unique ability to use creativity to solve their clients’ problems – from the way they discover insights to the way they produce their works.

She added, “What I aim to do under this new role is to spread this belief to our clients and partners. Faced with today’s challenges, we could not simply rely on the same strategies and tactics to help us get by. We need to differentiate ourselves through our work and transform the ways we do our business.” 

“To help our clients at a challenging time, we will focus on making works that create an impact in three, vital areas – Impact for People: showing how the products and services make people’s lives better and easier. Impact for Planet: demonstrating the brands’ contribution in improving our community, society, and the world we live in. Impact for Performance: while accelerating growth for brands and businesses sustainably. We will be the driver for positive change through this Impact Framework, and we will bring our people, our clients, and our industry forward with us,” said Virayavardhana.

Meanwhile, Nopadol Srikieatikajohn, chairman of Ogilvy Thailand, noted that throughout her time with Ogilvy, Virayavardhana has devoted herself to the growth of the company and their clients’ businesses, and she has fully immersed herself to the challenges and risen above all with effective and sustainable solutions. 

“The works under her supervision did not only shape people’s affections, but also their thoughts and behaviours, and went on to create ripple effects that transformed our society for the better. She is a true female icon who is loved and respected not just within the Ogilvy network, but by the wider communication community. I believe that, with her new, well-deserved role, Jiravara will continue to empower her people and bring our company forward with her unmatched business and emotional intelligence,” said Srikieatikajohn.

In September 2022, MARKETECH APAC interviewed Virayavardhana for theseries ‘Agency Leadership Decoded’, where industry leaders share how they are innovating their strategies to keep the morale and engagement of their teams in tip-top shape.

“Leaders must have the courage – to embrace the unexpected, to try the untested, and to charter the unknown territory – and they will surely conquer the furious tides of change,” she said in the interview.

Marketing Featured ANZ

M&C Saatchi elevates Michael McEwan as CEO of AUNZ

Sydney, Australia As part of its new national structure development, creative agency M&C Saatchi has announced the promotion of Michael McEwan as CEO for the AUNZ region. He will be reporting to Justin Graham, CEO of M&C Saatchi Group AUNZ.

Prior to his new role, McEwan was managing director of the AUNZ team. Previous experience also saw him holding a managing director role at Ogilvy Australia for more than a year.

McEwan will be bringing his 25 years of experience working with some of the world’s most progressive brands locally and internationally. His appointment will help enable greater client accessibility to the agency’s diverse talent pool.

Speaking on his elevation, McEwan said, “I’m excited about the opportunity to further help lead M&C Saatchi’s growth, bringing our diverse and specialised thinkers together to create more brilliant work and exceptional outcomes for our clients.”

He added, “Equally, our industry in partnership with our incredible clients provides a unique responsibility and platform to have a voice to drive positivity and progress. It’s what I believe those in our team care about and where they want to focus their talent and energy. Opportunities to make a difference and apply our creativity are all around us, it’s certainly an exciting time.”

Graham also commented, “Michael has gone from strength to strength within the M&C Saatchi Group. Now elevated to the CEO role, he will run at multiple new business opportunities with our borderless creative offering.”

The national restructure began earlier this year with the promotion of Emma Robbins to national executive creative director.

M&C Saatchi has also been making leadership appointments in other countries, including Nisha Devina Roy’s appointment as managing director for Kuala Lumpur and the new leadership team in Singapore.

Marketing Featured Southeast Asia

Ex-Oracle’s Rohan Chandhok named as new head of marketing at MessageBird

Singapore Omnichannel communications platform MessageBird has recently appointed Rohan Chandhok as its new head of marketing.

Chandhok will be bringing his years of experience in the fields of B2B marketing, data-driven digital marketing, and media relations, amongst others, to his new role.

Before joining MessageBird, Chandhok was previously director of marketing at the multinational computer technology corporation Oracle, serving the JAPAC region. He was responsible for creating actionable marketing plans for revenue generation through integrated digital marketing, content marketing, and field marketing.

He also held senior and leadership roles at the IT company Dimension Data and IDG Media Pvt. Ltd., amongst others.

MessageBird is a communication solutions provider that helps businesses streamline conversations through their customers’ preferred channels such as email, SMS, WhatsApp, WeChat, and more.

Marketing Featured ANZ

Bastion Insights appoints Steven Howlett as managing director

Australia – Insights consultancy company Bastion Insights has recently announced the appointment of Steven Howlett as its new managing director

He will be leading Bastion’s Melbourne and Sydney insights teams and is expected to bring his 20 years of industry experience to the role.

Prior to joining Bastion Insights, Howlett held the role of executive director of commercial excellence at data, insights, and consulting company Kantar. He was also a partner at the global brand consulting agency Hall & Partners.

“What appealed to me most about joining the business, is that Bastion Insights provides a great mix of commercial, social, government and cross-cultural insights,” said Howlett.

He added, “Providing expert and considered advice to help every sector of the Australian economy. Couple this with being a part of Australasia’s largest independent marketing and communications group, the Bastion Think Wide strategy is exciting and market leading.”

Jack Watts, CEO of Bastion, also said, “It is terrific to have someone of Steven’s calibre and experience come on board to lead our Insights consultancy offering.”

He further explained, “Steven has made an immediate impact with our team and clients, and I look forward to this continuing as we work to grow our capabilities across commercial and brand clients, cross-cultural insights as well as nation changing government and social behavioural change campaigns.”

Bastion has also previously appointed Simon Langley as its chief creative officer, as well as Elliot Giakalis as Bastion Reputation’s principal consultant for media and public affairs.

Marketing Featured ANZ

Colenso BBDO adds three new hires to production and account service teams

Auckland, New Zealand – Creative agency Colenso BBDO has announced the appointment of three new senior hires in its efforts to bolster its production and account service teams.

Joining Colenso are Jacqui Walker as director of creative production, Charlotte Glennon as EP and head of integrated production, and Keshvi Lal as senior business director.

Walker has previously worked as a senior integrated producer at TBWA\New Zealand and has worked alongside awarded creatives for the last 25 years across ANZ. She has also produced award-winning campaigns across brands such as McDonald’s, Panasonic, Volkswagen, Skoda, Westpac, AFL and more.

Speaking on her appointment, she said, “Working with Angela, Rob, Si and the incredible team at Colenso is definitely a pinch yourself moment. I’m excited to bring my creative production experience to the agency and continue to help create world-class work.”

Meanwhile, Glennon brings her years of experience as a producer for TBWA\Media Arts Lab, Mother London, Host Sydney, and DDB Aotearoa, amongst others. 

“I’m really excited to join the team at ColensoBBDO, who have the same creative ambition as the best agencies I’ve worked at. Selfishly I’m going to lean on the stellar creative department to help my gardening insta account (200ish followers) blow up, follow me for reels of Dahlias mixed to 90s R&B @charlotteinthegarden_ iykyk,” said Glennon.

Lal, on the other hand, will be leading Colenso’s Spark and Skinny accounts, amongst other responsibilities. She has also led work for iconic brands including McDonald’s, ANZ, 2degrees, and Instant Kiwi.

“I’ve long admired the work coming out of Colenso – it’s ambitious, meaningful and effective. I’m thrilled to join the whānau and work alongside the incredibly talented humans at 100 College Hill,” she said.

Angela Watson, managing director at Colenso BBDO, also commented, “Great senior people give everyone around them the momentum they need to succeed. It’s a wonderful thing. Jacqui, Charlotte and Keshvi are real talent who have already made a difference, and we’re lucky to have them.”

Colenso has also previously appointed Maria Devereux and Simon Vicars for creative leadership roles, as well as seven creative hires last June.

Marketing Featured South Asia

Lemma names Puneet Biyani as new company president

Mumbai, India – Puneet Biyani has been named company president of Lemma, an independent supply side platform for digital out-of-home, in order to expand the company’s global footprint. Biyani will collaborate with the board of directors and the leadership team in APAC and other regions to develop the company’s business growth vision, global market expansion strategy, and all operations in all markets.

With over two decades of experience in business operations, finance, international market and strategy, Biyani will be joining Lemma immediately. 

Biyani said, “I am really excited to be part of this amazing team. Lemma has been a pioneer in the digital advertising segment. I look forward to working closely with the team on the exciting journey ahead. The space is bound to expand rapidly, and on the technology front, Lemma is well positioned to lead and shape the development.”

Biyani spent the majority of his career with The Times of India Group, where he held the position of chief financial officer for Times Innovative Media Limited (Times OOH) while also leading their Mauritius business. He also worked for multinational corporations such as Price Waterhouse Coopers and Goldman Sachs. His most recent job was with Times OOH, a Bennett Coleman & Co Ltd subsidiary.

Founder and CEO of Lemma, Gulab Patil stated, “Having Puneet onboard as company president at Lemma will inject a new level of energy and innovative thinking to help accelerate the company’s growth and attain our vision of transforming DOOH to mainstream digital as we enter a new phase of scaling business.”

“Puneet’s expertise aligns perfectly with our business expansion plan as we continue to strengthen our technology and team globally and enhance our programmatic DOOH presence.” Patil said.

Biyani will be based in Lemma’s Delhi office and will serve as a liaison between all teams and markets in the city.

Technology Featured APAC

TrafficGuard welcomes Elie Shuggi as new chief product officer

Singapore – Digital ad verification and fraud prevention platform Trafficguard has appointed Elie Shuggi as its new chief product officer. He will be responsible for scaling the company’s product offerings and supporting its growth globally. 

Elie brings over 20 years of experience leading global products in major Fortune 500 companies across banking, insurance, and e-commerce. This appointment comes just weeks after the company announced an AU$3m funding raise to support its growing roster of global blue chip clients such as entertainment giant Disney, online travel leader Lux Escapes, and sports betting businesses such as William Hill and Better Collective.

In his new role, Shuggi will be in charge of growing TrafficGuard’s organisational and product capabilities including advancing a ‘Self Serve’ product designed for SMEs, and a social product, focussing on the rampant ad fraud problem impacting social platforms such as Instagram, Facebook, and Twitter. 

Commenting on his appointment, Shuggi said, “I’m thrilled to be a part of this high-performing company and its mission. Helping develop and scale the business’s product portfolio is a challenge I’m truly looking forward to tackling, with the added benefit of working alongside a talented, high-calibre team.”

Mat Ratty, CEO of TrafficGuard, shared that ad fraud is in many ways, a pandemic – one that is affecting companies more than anyone thinks and impacting traditional metrics which govern spend and investment, and it is a $127b problem plaguing the advertising industry today and they are at the forefront of disruption and innovation in this space. 

“TrafficGuard is fast becoming the measurement and verification tool of choice for enterprises and SMEs globally. We are in rapid growth mode, and Elie’s experience will complement and drive our product ambition forward – especially towards SMEs, who are the hardest hit by bad actors in ad fraud. We are excited to welcome him to the TrafficGuard team and look forward to bolstering our product portfolio and truly helping brands reach their maximum market potential,” said Ratty.

TrafficGuard said that this is its third key leadership hire after the recent promotion of Matt Sutton to chief operations officer and the hiring of Chadwick Kinlay as chief marketing officer. Together, they bring over 25 years of experience and world-class leadership to the business.

Marketing Featured APAC

Fyllo makes new hires for Australia, Singapore team

Sydney, Australia – As part of its continued expansion in the Asia-Pacific region, data-driven marketing and regulatory solutions platform Fyllo announced that they will be joined by Daniel Cravero as the new VP for ANZ and Chrysa Soon as the VP for customer success & operations in APAC.

The two new senior hires will be reporting to Robert Woolfrey, managing director for APAC. Soon will be based in Singapore while Cravero will be based in Sydney.

Cravero will be bringing his broad digital advertising experience and industry-recognized leadership in data for the development of Fyllo’s marketing and data solutions in Australia and New Zealand. He will also be collaborating with leaders across the region on the development of Fyllo’s data offerings.

On the other hand, Soon will be bringing her decade of agency and platform experience from companies such as Amobee and Havas to her new role. She is also expected to handle regional client management, amongst other responsibilities.

“The debate around data is a pressing concern for brands and consumers alike. Daniel’s leadership on data will help Fyllo navigate this rapidly changing environment, particularly in Australia and New Zealand, while Chrysa will ensure our client management is industry-leading from the outset,” Woolfrey commented.

“Identity as we know it is undergoing significant changes around the world and Fyllo is at the forefront of this movement,” said Cravero.

He added, “Fyllo bridges the gap between ID-based audiences and contextual targeting which allows us to bring scalable solutions to the ANZ market. I am delighted to join Robert and the Asia Pacific team to bring this to life.”

This follows Woolfrey’s appointment last August, which is also a part of Fyllo’s expansion efforts.