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Marketing Featured ANZ

Former Colenso BBDO CCO Levi Slavin joins Howatson+Company as new CCO

Australia – Advertising agency Howatson+Company has just announced the appointment of Levi Slavin, former chief creative officer of creative firm Colenso BBDO, to be its new chief creative officer.

Slavin’s creative reputation has been built over a 21-year career, working in Australia, New Zealand, the United Kingdom, and the United States. His work has been featured at TED, ranked #1 on both the iTunes music and podcast charts, and become part of popular culture through song, product innovation, and branded series, as well as film.

The appointment of Slavin will commence officially in January 2022.

Commenting on his new role, Slavin said that he is beyond thrilled to finally have the opportunity to work with Howatson. 

“It’s the only model I’ve come across that will keep up with culture, the needs of brands, and return some humanity to our industry. I can’t wait to return home to Australia and get started,” noted Slavin.

Meanwhile, Chris Howatson, the CEO and founder of Howatson+Company, commented that Slavin is renowned for his empathy, his commitment to developing his teams, and his building deep relationships with his clients. 

“I’ve known Levi for many years – both of us having long tenures at Clemenger Group – and the opportunity to partner with him in building H+Co is a career highlight,” said Howatson.

Just recently, Howatson has announced the rebranding of the company, from Howatson+White to Howatson+Company, following his partner Ant White’s sudden exit.

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Technology Featured APAC

CX firm InMoment names Eric Weight as VP of solutions consulting for APAC

Singapore – The software application provider for customer, employee, and business experiences, InMoment, has just announced the appointment of Eric Weight, former head of presales and consulting at CX software company NICE Satmetrix, to assume the role of vice president of solutions consulting for APAC.

Weight has over 25 years of experience designing and deploying CX solutions at various B2B growth technology companies in the world. He also has considerable experience leading consulting, services, product management, and pre-sales teams worldwide.

Aside from his recent role at NICE Satmetrix, Weight has also worked as the vice president of professional services and customer success at technology expense management solutions provider MobiChord, the vice president of solutions consulting at customer experience and market research company MaritzCX, and the vice president of implementation services at cloud-based software firm Allegiance.

The latest appointment aims to support InMoment’s rapid expansion across Southeast Asia and Japan. Through this, Weight will be leading the expansion and advising companies in transforming the experiences of their customers.

Commenting on his appointment, Weight said that he has been waiting for the right time and the right company to deliver real customer experience transformation to SEA companies, and InMoment quickly emerged as a true leader in this space and has now invested in this market to make his hopes a reality.

“Having lived in the region previously, I’m thrilled to return and join the Singapore-based InMoment team and help our clients realize the ROI from Experience Improvement and become their trusted partner in delighting customers and stakeholders alike,” said Weight.

Meanwhile, David Blakers, InMoment’s managing director for APAC, said, “We welcome Eric’s talent and leadership to InMoment, and look forward to his expertise helping build high impact customer experience programs across the region.” 

In August this year, InMoment also announced the launch of its new Singapore data center, which aims to strengthen the company’s presence in the APAC region.

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Marketing Featured South Asia

FoxyMoron names new creative director for North team

Gurugram, India – India’s full-funnel creative and performance digital agency by media company Zoo Media Network, FoxyMoron, has appointed Umang Puri, former creative director at marketing firm Digitas India, to assume the role of creative director for its North clients. 

Prior to his role at Digitas India, Puri was the former creative manager at FoxyMoron in the Gurugram office.

Puri brings with him over seven years of experience in digital advertising. He has previously worked with brands like Nissan, Datsun, Motorola, Nestle, and Dabur, as well as various brands in B2B, beauty, and fashion.

The new role will see Puri leading the creative operations for FoxyMoron’s North clientele, working with agencies across the Zoo Media Network. He will be reporting directly to Dhruv Warrior, the national creative director.

“As I begin my second stint here, our focus is to navigate the agency into a bigger creative powerhouse by enabling and empowering young talent to become multi-faceted creators. I’m excited to be a part of this journey,” commented Puri, regarding his appointment.

Meanwhile, Warrior believes that Puri’s detailed approach to his work perfectly complements his in-depth knowledge of the digital world, and the combination is vital to elevating creative output for FoxyMoron, which is a key area of focus when delivering innovative digital solutions to our clients. 

“Umang will be a driving force behind our creative direction in the North and we are excited to have him on board,” said Warrior.

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Marketing Featured East Asia

IPG Mediabrands appoints Kestrel Lee as head of MBCS China

Shanghai, China – Interpublic Group’s media and marketing solutions division IPG Mediabrands has recently appointed Kestrel Lee as the head of Mediabrands Content Studio (MBCS) in China, effective immediately.

Lee, who has over 20 years of industry experience, is a well-known creative expert across all facets of integrated digital marketing including e-commerce and social media. He will be responsible for setting a creative vision and building an innovative, content-forward culture for clients across all platforms and formats in China.

He first entered the industry as an English-Chinese copywriter at advertising agencies including Saatchi & Saatchi, BBH, and Y&R; and then built his industry credentials working across digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient, and ZENO/Edelman.

He will be reporting to Chris Chen, CEO of Mediabrands China.

“I am thrilled to have Kestrel join us to champion our content proposition as part of our global MediabrandsContent Studio capabilities. With his award-winning track record, creative passion, and in-depth understanding of how content is consumed in China, I truly believe Kestrel will accelerate our business growth through content,” Chen stated.

MBCS was first launched in 2020 by Brendan Gaul, global chief content officer at Mediabrands, and aims to grow the content capabilities within Mediabrands agencies: UM, Initiative, Reprise, Rapport, MAGNA, and Orion; around the world.

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Technology Featured APAC

Xandr boosts APAC presence with new MD appointments

Singapore – Xandr, the advertising and analytics division of global telco AT&T, is continuously investing in more talents across their Asia-Pacific (APAC) market by the recent appointments of Masatsune Shironishi as managing director for Japan, and Nicole Prior as managing director for Australia and New Zealand.

Shironishi’s appointment takes effect immediately, while Prior’s appointment will take effect by 1 November this year.

In their new roles, Shironishi will be responsible for building on the early successes of the business, localizing go-to-market efforts and ensuring Xandr is well placed to grow in digital video and connected TV. Meanwhile, Prior’s remit will include overseeing the Australian business operations and continuing the momentum that the team has established in building a premium Australian video marketplace.

Prior to their new roles, Shironishi joined from Amobee Japan where he was country manager and brings deep industry experience and expertise across media agencies, TV, digital media and advertising technology. He has also worked at OpenTable, Elsevier and Microsoft in various senior sales and product roles.

Meanwhile, Prior was formerly the chief media partnerships Officer at IPG Mediabrands’ UM and brings extensive agency and broadcaster experience with executive roles held at MediaCom, Finecast, Ikon Communications, Network 10 and Seven Network.

Both new hires will be reporting to Jerome Underhill, head of global regions at Xandr.

“Xandr has experienced strong growth across APAC as advertiser demand grows for premium, brand and privacy safe environments and publishers and broadcasters seek to meet that demand through partnerships with Xandr. These senior leadership appointments are reflective of the broader investments we are making throughout APAC to allow us to best serve our expanding set of customers,” Underhill said.

The company is also continuing to build its APAC leadership team including a general manager to lead Southeast Asia and India. Xandr has already expanded the leadership team, with Tom Dover having relocated from Sydney to Singapore as director, video marketplace development for APAC. Tom will be responsible for accelerating Xandr’s video-first product adoption delivering creative and differentiated solutions to the region’s largest agencies and advertisers.

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Marketing Featured ANZ

Partnership management platform Impact welcomes four senior hires for AU team

Sydney, Australia – Impact, the global partnership management platform, has announced four new hires for its Australian team following its latest US$150m funding round last July this year.

The new senior hires are Helena Barroso Zarco as customer success director; while Alex Randall, Georgia Boward, and Catheline Lin join Impact as enterprise account executives.

Zarco has over 11 years experience in affiliate and partnership marketing, most recently as Regional Lead for Acceleration Partners in APAC. During her career, she has managed some of the world’s largest affiliate programs including Sky, eBay Partner Network, Norton and Swarovski.

Meanwhile, Randall brings with him a wealth of experience in the affiliate marketing space, having worked both client and network side since 2016. He has spent the last two years working for Rakuten Advertising Australia.

Furthermore, Boward worked in a number of business development roles in the information security, recruitment, and real estate space over the past five years. She brings valuable SaaS sales experience and expertise to the Impact team.

Lastly, Lin brings in a wealth of knowledge and more than 10 years of experience from the performance and digital marketing space. Most recently, Lin was programmatic account manager at Ziff Davis responsible for building the programmatic team. She has also held various sales roles at Mi9, Microsoft Media, and News Corp.

All four new hires are based in Sydney and follows the creation of two new senior roles at Impact in February, which saw the formation of a partnership team under Sam Morton who was promoted to partnerships director, APAC, and the expansion of its sales operations under Peter Bray’s leadership as sales director, APAC.

“An increasing number of brands and agencies are realizing the incremental revenue and brand lift that a strategic partnership program can bring which means our team is expanding at pace to keep up with increasing demand for our partnership automation software. Marketers are embracing the partnership channel as an alternative customer acquisition to paid search and social efforts and our newest team members will enable us to better scale our APAC expansion plans,” said Adam Furness, managing director for APAC at Impact.

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Technology Featured APAC

CX firm Genesys welcomes two new senior hires to boost APAC presence

Singapore – The global customer experience orchestration company, Genesys, has just announced two new senior appointments, to reaffirm the importance of APAC as a growth market for the company. 

The key senior hires are Assaf Tarnopolsky, the new senior vice president and general manager for APAC, and Stephen Hamill, the new vice president for ASEAN and South Asia.

Tarnopolsky will be driving cloud business momentum in APAC, which experienced strong growth in the fiscal year 2021. He brings with him more than 25 years of leadership experience to the role, including most recently as director of marketing solutions for SEA, North Asia, and Japan at LinkedIn, where he drove significant growth for the platform’s advertising business in Asia. Tarnopolsky’s past media and technology career highlights also include serving as the CEO of tech-news start-up Tecca.com, the vice president at Sony Pictures, and director of international business development at mobile-media pioneer MobiTV.

Meanwhile, Hamill will be responsible for business strategy and sales with a focus on accelerating the growth of Genesys in ASEAN and South Asia. He possesses more than two decades of expertise, having held senior leadership roles in APAC with technology firms such as Oracle and Adobe.

Commenting on his appointment, Tarnopolsky said that he looks forwards to being a part of Genesys at a pivotal point in its journey to assist businesses in their digital transformation journey.

Meanwhile, Hamill commented, “I am thrilled to be driving the next chapter of growth for Genesys and look forward to deepening our presence across the region.”

ML Maco, Genesys’ executive vice president for global sales and field operations, shared that customer experience has become a strategic differentiator as companies adopt cloud and digital technologies to meet customers’ evolving expectations, especially post-pandemic. 

“I am confident with Genesys, they have the platform to transform customer interaction into an empathetic customer experience. The leadership of Assaf and Stephen will help APAC businesses realize the value of the vision we call ‘Experience as a Service’,” said Maco.

The appointments come after Gwilym Funnell’s elevation from Genesys’ head of Asia Pacific to global head of strategic growth, which is a newly created global role responsible for identifying new opportunities for the company to expand across new market segments and establish strategic partnerships.

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Platforms Featured Southeast Asia

Atome names new country manager for Thailand

Bangkok, Thailand – Singapore-based buy now pay later service platform, Atome, has announced the appointment of Poompong Tancharoenphol, former country head of e-commerce platform Zilingo Thailand, to assume the role of country manager for Thailand.

Atome has expanded into other key markets such as Malaysia, Indonesia, Hong Kong, and mainland China over the last 12 months, and it is currently available as a point-of-sale payment checkout option across 5,000 online and offline retailers, primarily in the fashion, beauty, and travel, as well as lifestyle categories. 

Tancharoenphol brings with him over 15 years of international experience in venture capital, B2C and B2B fashion, and e-commerce, as well as marketing, and fintech. Aside from his former role at Zilingo, he has previously worked as the investment manager at industrial firm AddVentures by SCG, and the digital business development manager at business conglomerate Siam Cement Group (SCG).

Commenting on his appointment, Tancharoenphol said that he is very excited to join Atome at this time and launch the brand in Thailand. 

“I’m also excited to introduce Thai consumers to the global buy now pay later movement, which is about a smarter, better, and more transparent way to shop and pay, and one in which both retailers and consumers win. My immediate focus will be building our local partnership, HR, marketing, and operations team to better support our merchant partnerships and enable their success,” said Tancharoenphol. 

Meanwhile, David Chen, the CEO of Atome, commented that they are excited to embark on the next phase of growth by expanding into Thailand, and with Nan’s leadership experience and knowledge of retail, digital commerce, and fintech, he will be invaluable as they scale their Thai operations and build on their rapid growth across Asia.

“Atome stands for “available to me” and we’re very excited to introduce a digital-savvy generation of Thai consumers to a better and smarter way to shop and pay and give them access and affordability to quality products and services,” said Chen.

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Marketing Featured ANZ

Havas Media Group unveils appointment for newly created role ad operations director

Australia – Havas Media Group in Australia, the media arm of global marketing and communications group Havas, has announced the appointment of Carolyn Keegan, to assume the newly created role of ad operations director.

The new role will see Keegan ensuring best practices across data and ad operational capabilities for Havas Media’s overall clients. She will be working alongside the digital account team and clients, and will be leading a team of specialists, ensuring high standards around campaign management, as well as helping clients understand the value of data as they drive growth.

Prior to joining Havas Media Group, Keegan worked as the team lead of campaign operations at media company Nine. She also worked as the senior campaign manager at independent women’s media group Mamamia, and in an earlier stint at Nine, she held various roles, spanning advertising sales, campaigns, and audience, as well as programmatic and technical operations. 

“I look forward to working alongside Kevin and the digital team at Havas Media, as we continue to build on existing data capabilities and ensure a seamless experience for our clients. I am incredibly excited about the opportunity to step into this role and join such a dynamic agency,” commented Keegan, regarding her appointment.

Meanwhile, Kevin Fernandes, Havas Media’s head of products, shared that in the past year, they have made massive strides as an agency to refocus on the importance of keeping consumers at the heart of all media experiences, and this has led to even more important reasoning around how data sits across all their brands. 

“Carolyn’s vast experience and meticulous work ethic will not only help accelerate the digital transformation clients are demanding, but it will also help tick every box when it comes to best in class and secure management of our client’s data assets. We’re all excited to have Carolyn onboard,” said Fernandes.

In May this year, Havas Media Group also announced the elevation of Francis Coady to the newly created role of chief marketing officer. He was tasked to lead all internal and external marketing and communications, and existing client and new business relations, as well as overseeing creative content media campaigns.

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Marketing Featured ANZ

M&C Saatchi Group AUNZ’s media arm Bohemia Group names new national partnerships director

Sydney, Australia – Bohemia Group, the dynamic full-service media arm of M&C Saatchi Group AUNZ that personalizes its offering to the individual needs of the clients, has just announced the appointment of Jimmy Dau, former head of investment at marketing agency Carat Australia, to assume the role of national partnerships director.

Dau is a results-driven media specialist. He brings with him 17 years of media investment experience to the role, having worked across a diverse range of categories including government, FMCG, entertainment, telco, alcohol, and finance, as well as QSR, and retail.

Aside from his previous role in Carat, Dau has also worked for various media companies. He was previously the partnerships director at UM Australia, and the associate director at Mindshare Sydney.

In his new role, Dau will be developing new and growing existing creative and investment based on relationships with media and platform partners to fuel connections planning, trading, and client outcomes. He will also be working closer with Bohemia Group’s client leads and client to provide thought leadership around media investment, quality and also to promote a performance mindset across all media channels.

“As a creative lead agency, I can see plenty of collaborative opportunities with our media and platform partners to drive further results for our clients,” said Dau, regarding his appointment.

Interestingly, Dau is no stranger to Bohemia having previously worked with CEO Brett Dawson and Bohemia back in 2015, and also having worked with Bohemia Group’s general manager, Sev Griffiths, at UM.

Griffiths shared that having worked closely with Dau in the past, they are thrilled he has rejoined Bohemia. 

“Jimmy brings not only his experience but most importantly a partnership mindset with a holistic and dynamic approach to driving the best outcomes for our clients,” said Griffiths.

In July this year, independent agency network M&C Saatchi AUNZ has also announced the launch of its new marketing science practice called ‘Precision’, which aims to help clients accelerate the union of creativity and quantification in marketing campaigns.