Sydney, Australia – Houston, a brand strategy and design firm, has bolstered its leadership team with the promotion of Gretel Maltabarow to managing director and Stacey Saunders to general manager, the appointments will take effect immediately. They will be directly reporting directly to Stu O’Brien, CEO & Founder of Houston.

In her new position as managing director, Maltabarow will have the opportunity to further develop Houston’s core competencies and creative and strategic rigour, promote cross-business divisional collaboration, cultivate new business prospects, and maintain her existing clientele. In order to promote the company’s continued success, she will also keep heading Houston’s account service division and collaborating closely with O’Brien and Saunders. Maltabarow, who formerly worked as group account director, has been with Houston for eight years. 

As the new general manager, Saunders’ responsibilities include pipeline delivery and management, improving business performance and agency culture, and driving innovation through system changes and talent development. Saunders, who was previously chief of staff, will celebrate a decade in Houston in 2024, where she has held numerous internal agency operations responsibilities. 

Speaking about the appointments, O’brien said, “But most importantly their respective promotions demonstrate their ongoing commitment to our team and shows future Houston leaders, that we’ll nurture talent and create new opportunities and pathways for our next generation of leaders to grow. I can’t wait to watch Gretel and Stacey use their wealth of knowledge to drive the business forward and create the next era of Houston.” 

Meanwhile, Maltabarow stated, “Having watched the business grow and evolve over the past eight years, I’m excited by this next challenge. I feel further empowered to make a positive impact with our amazing team and clients by elevating the agency’s offering, and bring together the cross-function expertise of our teams to power client growth. I’m grateful for this opportunity, and couldn’t be happier to share the promotional limelight with the very well-earned step up for Stacey Saunders to general manager.” 

Lastly, Saunders said, “Over the past decade at Houston, I have experienced all facets of our business and feel so excited to lead Houston into its next growth phase alongside the powerhouses that are Gretel and Stu. I am also very excited that my new role will allow me to broaden my impact and provide mentorship across the agency focusing on development and growth for the team.”

Singapore – Global marketing and advertising agency dentsu has recently announced the appointments of Sanchit Mendiratta as chief growth officer, SEA and managing director of CXM at dentsu Singapore.

Concurrently, Trishe Goh has been promoted to senior director of Growth, Merkle.

Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.

Through its data-driven CXM agency, Merkle, dentsu’s Southeast Asia cluster will serve as a centre of excellence for analytics, customer data management, as well as customer experience and commerce for the network’s clients in the region.

Speaking on their appointments, Mendiratta and Goh jointly commented, “Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy. We have local teams that keep a close pulse on the ground, and bring a strong understanding of the dynamics of each market in shaping transformative experiences that work for the right audiences.”

“But more importantly, our end-to-end integrated solutions seamlessly marries the best of creative, media, and CX to deliver winning strategies for our clients in an increasingly competitive consumer landscape. We look forward to helping more brands win in the era of Southeast Asia,” they added.

Commenting as well, Sanjay Bhasin, CEO, dentsu, Southeast Asia, said, “With our proven track record in delivering data-driven customer experience transformation and our hyper pulse on consumer behaviours on the ground, we are excited to reimagine the customer experience with brands who are ready for this journey. I am confident that Sanchit and Trishe will propel our growth in this segment across the cluster.”

Meanwhile, Chun Yin Mak, president, CXM, dentsu APAC, mentioned, “As incomes and consumption rise across Southeast Asia, consumer demographics will diversify as the competition for their time and attention intensifies. This is where we can help brands win with agility, technology, data, and experience. We have been at the forefront of driving innovation and transformation in customer experience around the world, and now, Sanchit and Trishe are well-placed to further grow our presence with our clients in Southeast Asia.”

Singapore – Quantcast, a global advertising technology firm, has announced the appointment of three additional sales executives to its teams in Singapore and Australia, highlighting the company’s continued commitment to client and commercial growth in the area. The appointments will take effect immediately. 

Lee Wee Keong and Aisyah Ilihaqq Rejaluddin were appointed as associate sales managers in the Quantcast Singapore office, adding a combined 20 years of expertise to the firm. 

Programmatic solutions specialist Keong has a wealth of experience in the Singaporean sector. After working as a senior sales manager for out-of-home and digital out-of-home solutions at Clear Channel Singapore, he joined Quantcast. Keong worked in sales and media for Asia City Media Group, Group M, and Ink Publishing before this. He has worked with a variety of global businesses over the course of his career, such as Disney, VISA, Mastercard, and BMW. 

Rejaluddin has experience in client relationship development, strategy, and digital marketing in Singapore. She was a business development representative at the travel marketing platform Sojern before joining Quantcast. Additionally, Rejaluddin has worked in sales for Panasonic Singapore, TNT Logistics, and FedEx. 

Meanwhile, Matt Frost has joined Quantcast in Brisbane, Australia, as a sales manager. 

Frost is an experienced and award-winning media sales executive at leading B2B marketing and sales teams and interacting with SMEs and large corporate clients in competitive marketplaces. He has previously held top sales positions at Nine, NOVA Entertainment, GoTransit Media Group, UM Worldwide, and JCDecaux. 

The addition of the additional sales positions to Quantcast’s APAC team comes after Jovi Tupas was appointed as the sales lead in the Philippines and Brittany McBride as the client success manager

Quantcast’s APAC team was strengthened earlier this year with the addition of senior sales executives Lavin Vaswani as commercial director, Asia, Jayaram Gopinath Nagaraj as group agency lead, Asia, and Joyce Seah as head of client success, APAC, all of whom are based in Quantcast’s Singapore office. 

Speaking about the appointments, Sonal Patel, Vice President, APAC at Quantcast, said, “Wee Keong and Aisyah are welcome additions to our Singapore team, while Matt brings extensive sales leadership skills to the Australian business as we continue to rapidly expand our client stable and operations across the region. All bring a wealth of knowledge in digital and programmatic sales to the business, along with a proven ability to develop strategic partnerships. Their appointments will help drive growth in the Singapore and Australian markets, while continuing to offer a high level of service and results for our clients.” 

He added, “Wee Keong and Aisyah’s appointments are a direct result of the growth of our APAC footprint in recent months, particularly across Singapore. By continuing to recruit highly experienced professionals to our APAC team, we’re showing our deep commitment to the region, and commitment to strengthen our expertise for clients.”

Meanwhile, Lee expressed, “It’s an exciting time to be joining the Quantcast team, particularly with the sustained growth in its Singapore operations. I’m looking forward to bringing my sales strategy and creative problem-solving skills to the business, to help drive impactful outcomes for Quantcast’s growing Singapore client base.” 

Lastly, Rejaluddin stated, “Quantcast has made an indelible mark on many businesses across Singapore, helping to drive tangible results in the programmatic advertising space. I’m hoping my digital marketing expertise, and ability to develop strategic client partnerships, will continue to deliver for Quantcast’s clients and help boost revenue in the Singapore market.” 

Singapore – DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced a robust lineup of new strategic leadership appointments in the Asia-Pacific region to support its growing market presence and handle its entry into Hong Kong and Thailand. 

Conrad Tallariti, previously regional vice president of sales, will assume the role of managing director for APAC. With nearly two decades of experience in programmatic sales and marketing, he will spearhead operations across the APAC region, driving growth and business momentum. Having held leadership roles in the APAC and EMEA regions, Tallariti has worked with some of the world’s leading businesses.

Meanwhile, with DoubleVerify completing its acquisition of Scibids AI, Rahul Vasudev will take on the role of regional vice president for APAC. Vasudev, who has been instrumental in overseeing commercial efforts for Scibids in APAC, will continue to focus on Scibids go-to-market in his new role. He will leverage his expertise to expand the influence of AI-powered ad technology across the region.

Also part of the new appointments is Marty Buragay, who will join as the new global director of global client and agency partnerships for APAC. Bringing over a decade of specialised experience in solutions strategy and management, Buragay will enhance DV’s work with global brands across the region. He was previously with Uber, Meta, and Diageo before joining DoubleVerify. 

As sales director for Thailand, Jantra Khonrangde (Joy) will accelerate momentum and strengthen DV’s in-market presence. A seasoned digital marketing strategist who contributed to the growth of companies like Innity, Khonrangde will accelerate DV’s expansion in Thailand, leveraging her strong capabilities to develop lasting partnerships. 

Lastly, Junny Yiu, serving as the senior business director for North Asia, will be responsible for expanding and solidifying DV’s business in key North Asia markets. This will include Hong Kong, Taiwan, and South Korea.

With a digital advertising career spanning over a decade, Yiu has developed proficiency in a diverse range of digital advertising verticals, from search engine marketing to programmatic advertising. She previously drove SSP adoption at Hivestack and also counts Verizon and Yahoo as earlier associations.

Mark Zagorski, CEO of DoubleVerify, said, “The digital advertising landscape in APAC is dynamic and growing. The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise. This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure.”

Australia Amplify, the creator economy agency, is expanding its Australian staff. They have promoted Sonja Stindl to the new position of general manager and appointed Ben Somers as partnerships director, among other new personnel. 

In order to further the goal within the Australian team, Stindl will work closely with co-founders Alex Reid and Tom Maynard to supervise people, finances, and legal matters.

After holding the role of head of talent, Stindl is now general manager for Australia. She joins Amplify with three years of experience, having held senior talent management positions at MaxConnectors before.

Somers will now oversee the newly formed partnerships division, focusing on generating new business prospects and building strong relationships with clients across many business teams. 

Somers, who was briefly employed at TikTok, has returned to Amplify in the role of partnerships director. He brings with him previous campaign team knowledge from his stint at Amplify. 

To further strengthen the expanding Australian office, Jess Hill, a longtime Universal Music employee who formerly worked across Jean Paul Gaultier and Carolina Herrera at Puig, has joined as senior campaign manager. Ryan Paturzo, a Buzzfeed employee of six years, has been named account director for the production group. The last of the recent hires, Jyothi Krithivasan, assumes the position of coordinator for partnerships and marketing

Speaking about her appointment, Stindl expressed, “It’s truly an exciting time to be part of the creator industry, and Amplify is leading the charge with the best content creators and clients in the business as well as our passionate team driving it all behind the scenes. I look forward to working with Alex and Tom to solidify our offering in Australia and prepare for our next growth phase.”

Meanwhile, Somers stated, “Returning to Amplify and leading this new Partnerships division is a really exciting move for me. As a business we’re growing from strength to strength and the aim of this new team is to drive connections – internally and externally – to meet the needs of our clients beyond traditional campaign structures.”

Furthermore, Alex Reid, co-founder of Amplify, said, “It’s taken a while, but we are starting to see mass adoption of creators into existing marketing mixes, using creators’ audiences to connect with relevant brands and their messages. With that comes the need for a bigger team and our approach has always been to hire people smarter than us, which hasn’t been difficult.” 

He added, “Amplify’s growth is also demonstrated with our expanding talent pool. We’ve grown from having eight creators and producing live shows when we started the business in 2015, to having a roster of 50 creators and a team of over 80 across Australia, Southeast Asia and all the way north to Japan and Korea. We’re proud of the business’s growth and our ability to promote internally. Cultivating a thriving culture and fostering growth are important to us as business owners and we strive to ensure that our team feels this positive impact, even if we’ve run out of desks in the office.”

India 22feet Tribal Worldwide appointed Axon Alex as head of strategy to lead the agency’s strategic planning. In addition, Shikha Davessar has been promoted to EVP and head of client business. Both individuals will report directly to Vanaja Pillai, president of 22feet Tribal Worldwide. 

Alex, a MICA alumnus, began his advertising career with DDB Tribal and has worked there for almost 16 years. Throughout his professional career, he held crucial positions, including as strategy director at BBH India and managing partner at Jack in the Box Worldwide, where he contributed to the agency’s growth. Axon has built a portfolio, working with companies such as McDonald’s, Vi (Vodafone Idea), Mars Petcare, and ITC Hotels. 

Davessar, who has worked with DDB Mudra Group for nearly a decade, provides expertise working with companies like Fortune 500 global brands including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. 

Speaking about the appointments, Vanaja Pillai, president, 22feet Tribal Worldwide, said, “I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year. Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency’s further growth.” 

Pillai added, “We’ve made great strides in new business and creative wins, and Shikha’s contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognizing internal talent, and her elevation is a well- deserved recognition. We can’t wait for the amazing journey we have ahead at 22feetTribal WW!” 

Meanwhile, Alex commented, “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds. The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.” 

Singapore Greenpark, a performance-driven content organisation, has announced important advancements for three women in its strategy, social media, and creative divisions. These advancements demonstrate Greenpark’s dedication to developing a diverse and inclusive leadership team. 

Que Ramli has been named as Greenpark Asia’s head of strategy, APAC, where she will oversee strategic initiatives, promote innovation, and spearhead market expansion. Her emphasis on combining facts and creativity will improve the agency’s offers to clients. 

Formerly the country social lead for the Philippines, Jianne Orcelada assumes the position of deputy head of social, APAC, extending her reach to foster social innovations and champion best practices throughout the region. 

Trina Enriquez has been appointed as associate creative director, APAC, where she will create creative synergy through strategy and campaigns. 

Speaking about the appointments, Fe Husaint, Greenpark Asia’s managing director, said, “’We plant the seeds, nurture them, and watch them flourish,’ she says. This set of women leaders proves excellence has no gender. “Greenpark values diversity – our team members bring expertise from across APAC. We challenge the outdated notions that women cannot be in leadership roles because they’re too sensitive or too emotional. Women make great leaders, exactly because they are empathetic to people’s needs and growth.”

Bangkok, Thailand – Creative advertising agency BBDO Bangkok has announced the addition of two distinguished creative directors, Pratchya Vilaipol and Vuttichai Chongsanguan, to its team.

These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the visionary leadership of Thasorn (Pete) Boonyanate, BBDO Bangkok’s chief creative officer.

Bringing a wealth of experience from across the globe, Vilaipol is an art-focused creative director known for his versatile work across various categories and agency networks. 

With an impressive tenure of 19 years in the advertising industry, Pratchya has lent his creative expertise to both global and local brands, including Ford, Nissan, Uniqlo, IKEA, McDonald’s, SAMSUNG, Unilever, Coway, Lazada, and Paris Saint-Germain F.C., among others.

On the other hand, Chongsanguan has made a significant mark in the industry over his 14-year career. His belief in the power of unique consumer experiences has led him to garner over 100 awards, both locally and internationally, across diverse categories.

His notable accolades include a D&AD Wood Pencil and a Silver from Spikes Asia for KTB’s ‘Young Man A The Seal,’ as well as a recent Gold award from White Square for KFC’s ‘Checking For Chicken.’ His portfolio also boasts a wide range of clients, such as KFC, Heinz, PTT, and IKEA.

Talking about the appointments, Boonyanate commented, “Their unparalleled talent and fresh perspectives are exactly what we need to propel BBDO into a new era of creative brilliance. I am eager to see the transformative impact their contributions will have on our work and culture.”

BBDO Bangkok will be looking forward to the innovative directions and exceptional creative solutions that Vilaipol and Chongsanguan will contribute to the team, setting new benchmarks for creativity and excellence in the advertising industry.

Philippines – COMCO Mundo League of Enterprises strengthens its leadership by appointing Joyce Yu as its managing director for COMCO Southeast Asia

Yu’s new position includes growing COMCO’s Experience+ division and fortifying the group’s flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are the main areas of focus for this sector. 

Yu has experience spanning nearly two decades in the fields of public relations, advertising, events, activation, branding, and brand communications. 

As the group’s specialist agency offering digital max services for digital, social, and emerging platforms, technologies, and innovations, Syfargo takes on the position of managing director at TARO AOX Inc. She will also be in charge of Story Lab, which provides services for communications audit, research, planning, editing, and publication, and ICOM, which handles integrated communications and digital PR. 

With more than 20 years of expertise in marketing, advertising, public relations, digital marketing, branding, and communications research, Rachel Syfrago is an experienced figure in the field. 

COMCO has also appointed Rachel Syfargo for TARO AOX Inc., and Tricia Cusi-Jimenea for COMCO Middle East & Africa. Jimenea continues to lead the company as managing director of COMCO Middle East & Africa, opening up new business opportunities. 

Jimenea is a public relations specialist with approximately 20 years of experience in media and influencer relations, celebrity marketing, strategy development, stakeholder engagement, event management, and content development. 

Ferdinand L. Bondoy, COMCO Mundo’s group chief executive director and lead strategic communications counsel / partner and co-founder, said, “My aim and passion to building a great team turned to a relentless goal to building a unique company that any amazing talent would dream to be part of – a creativity playground, a safe zone with a team that got your back, a craftsmanship vessel that will push forward our dreams and bring us to places, figuratively and literally. And for you to have a great team, you need to have the right company, like a second home, for these talents to thrive and grow.” 

He added, “And as we enter our 8 th year, we uphold our Mission 2024 battle cry and reinforce our unparalleled practice in a different league. We won’t be constrained by the norms of the traditional practice or pressures of the dogmatic society as there’s a bigger world out there and there are more compelling issues to dissect; there is a more progressive, complicated but necessary playing field to navigate, where we have a bigger mission to fulfil.”

Singapore WE Communications (WE), a worldwide communications agency, announced the appointment of Charmaine Lin as director of sectors and Michelle Lim as associate director of sectors in Singapore. Lin and Lim joined WE in February and report to Troy Lee, the head of sectors. 

Together, they are tasked to expand WE’s skills in tourism, travel, and hospitality, as well as technology, B2B, and crisis communications. 

Lin will oversee the Singapore Tourism Board account in her new role and manage WE’s growing clientele in the travel, tourism, and hospitality industries. 

Lin joins WE with more than 17 years of brand marketing and communications expertise. She spent ten years in Shanghai, where she occupied a number of leadership roles. Her most recent position was five years as managing partner at Gusto Collective. Lin was the vice president of client experience at Weber Shandwick for five years before that.

For many international tourism, travel, hospitality, fashion, and beauty companies, such as the Estée Lauder Companies, Marriott International, Royal Caribbean, Shiseido Group, Tourism Australia, and Victoria’s Secret, she has advised and led campaigns throughout her career.

Meanwhile, Lim has a decade of expertise in B2B, technology communications, public affairs, and crisis communication. Her most recent position was as account director at Fifth Ring, where she worked with brands including BASF, CHINT Global, Delta Electronics, Smith+Nephew, and XSQUARE Technologies. For nearly ten years before joining Fifth Ring, she directed communications and crisis planning for many Home Team units within Singapore’s Ministry of Home Affairs.

Speaking about the appointments, Daryl Ho, managing director of WE Singapore, said, “Charmaine and Michelle bring a wealth of experience and expertise to WE, and their combined talent in integrated communications, strategic storytelling and crisis communications will be an unstoppable force in supporting our clients as we chart the agency forward. I am beyond thrilled to welcome both of them to the team and am grateful that they’ve chosen to call WE their home.”