California, USA – Global advertising technology company Quantcast has announced three new appointments to strengthen its operations in Asia-Pacific and Southeast Asia, including Sonal Patel as its new managing director for APAC, Daniel O’Connor as commercial director for Australia and New Zealand, and Rueben Vijaratnam as its sales director for Southeast Asia.
Patel brings with her an experience in technology and media industries. Some of the notable roles that she previously held covering APAC markets include director of Display Platform Strategy at Yahoo, president for programmatic services & product at dentsu, and managing director and Vice President for APAC at AppNexus. In her new role, Patel will oversee Quantcast’s presence across Australia, New Zealand and entire Asia.
Meanwhile, O’Connor also brings with him a working experience in technology and media industries. Prior to joining Quantcast, he was with IAB SEA and India as programmatic committee member. In his new role, O’Connor will now lead the sales team in Australia and New Zealand whilst reporting to Patel.
Moreover, Vijaratnam also brings his expertise in technology and media. Before joining Quantcast, he was a head of programmatic at technology company Oath. In his new role, Vijaratnam will lead the sales teams in Southeast Asia to develop the company’s presence in the region and will also report to Patel.
Konrad Feldman, CEO at Quantcast, said that they are looking forward to continue the company’s breakthrough in digital advertising as they establish this strong leadership team and relationships with brands and agencies across these regions.
Patel said, “It’s both an exciting and interesting time to expand my remit to include Australia and New Zealand. The region here is incredibly dynamic, with new privacy legislation, expanded legislative powers for both the ACCC and ACMA to keep the tech giants in check, and explosive growth in CTV and retail media, as well as volatile consumer behaviour post-COVID.”
O’Connor added that he’s thrilled to take the new role in the company whilst looking forward to lead the company’s sales team in its transformational phase.
Meanwhile, Vijaratnam commends Southeast Asia’s vibrant digital economy and its huge opportunities for further growth which makes him excited to expand their presence in the region by delivering more value to clients.
Quantcast focuses on programmatic advertising using its patented AI-powered audience platform to provide rich consumer insights, reach audiences, and drive performance and business outcomes for brands, agencies, and publishers.