Kuala Lumpur, Malaysia – Restaurant company Pizza Hut in Malaysia has appointed Ensemble Worldwide, the creative agency within media marketing solutions IPG Mediabrands, to be its new creative agency of record.
Pizza Hut by Yum! Brands is established and operated by QSR Brands, which deems to be Malaysia’s largest restaurant chain operator.
The appointment, which is a period of one year with the option to extend for another year, will see Ensemble Worldwide continuing Pizza Hut’s brand transformation journey to repivot into a modern pizza experience.
Pizza Hut Malaysia’s Chief Marketing Officer Emily Chong shared that they were looking for a partner who understands the varied nuances of their new normal.
“One who is able to bring a distinctive flair to drive our brand communications to the next frontier. Ensemble’s passionate and bold spirit of innovation, coupled with a data-centric approach to understanding youth culture certainly fits the bill. We look forward to more ground-breaking work with the newly appointed Team Ensemble/ Pizza Hut,” said Chong.
Meanwhile, Mei Jeng Phang, managing director of Ensemble Worldwide, said that the pandemic brought about numerous shifts across the board yet these changes have given them an ability to dive even deeper into data-driven creativity to build brands, drive business, and grow for the future.
“We have a great opportunity with Pizza Hut to build on the e-commerce repositioning and broaden brand appeal. The team shares the right chemistry and is raring to sink our teeth into some cool innovative comms, so watch this space as we have some exciting plans in store together,” said Phang.
