London, United Kingdom – Global media network PHD, part of the Omnicom Media Group, has unveiled a new visual brand identity, which mirrors their ‘Make The Leap’ philosophy, a call to leverage the power of imagination to drive disproportionate growth for its clients’ business.
The updated brand identity, created in collaboration with independent design director Cosmo Jameson, has been designed with digital, motion, and audio capabilities in mind and reimagined to fully embody the company’s philosophy.
At the core of the new branding are visual assets that represent PHD’s values of creativity, courage, openness, collaboration, and curiosity – a reflection of the fact that it’s the creativity and innovation of PHD’s talent that powers business growth.
Philippa Brown, worldwide CEO at PHD stated that for over 30 years, the company has put creativity, innovation, and thought leadership at the heart of the business.
“Creativity and the power of imagination are what fuel our industry and we believe that only by making imaginative leaps in creativity can we best help our clients flourish and, therefore, leap forward commercially. The evolution of our identity brings this idea to life, with a contemporary and dynamic mark that positions us for the future,” Brown stated.
Meanwhile, Mark Holden, worldwide chief strategy officer at PHD, commented that their new identity focuses on creativity above all else since he believes that it is the power of imagination that drives disproportionate growth, not just reports and spreadsheets.
“In the modern world, advancements in data and technology have enabled marketers to improve how they target and measure their campaigns. However, while this is hugely important, at PHD, we know that every great campaign starts with a great creative idea,” Holden added.
Avril Canavan, worldwide chief marketing officer at PHD, commented “Our new identity is strategically designed with digital and motion in mind to reflect how we work today as well as being a symbol of our ethos. The brand mark is dynamic and flexible, capable of making a physical leap itself to trigger imagery or film and reveal a world reimagined.”
The new branding is being implemented internally and externally across all of PHD’s over 100 markets.
