Media buying agency PHD launches branded content unit DRUM in APAC

Shaina Teope - September 3, 2020

Singapore – Global communications planning and media buying agency PHD has announced the expansion of branded content and creative agency DRUM to Asia Pacific. Both are owned by Omnicom Media Group. 

Headquarters of DRUM will be in Singapore. DRUM specializes in combining audience and data insights, producing content with cultural impact, and with the expansion, it intends to operate at the intersection of advertising and media. 

Aside from its HQ, DRUM will be available in Australia, China, and Malaysia as well as in Hong Kong, Philippines, and India, and also New Zealand. 

Over the last 12 months, DRUM has been instrumental in helping PHD accelerate its growth mandate, successfully snagging business pitches, including recently added global client, Diageo.

“With DRUM present across more parts of Asia, we are able to better service our clients and collaborate at scale with brands on specialist partnerships, media content, and creative services, where clients can tap into the skills and knowledge from expert ‘DRUMMERS’ at the forefront of international trends and best practice,” said James Hawkins, CEO of  PHD in APAC.

Global Managing Director of DRUM Luke Southern added, “DRUM, as part of the PHD network, [specializes] in making content and communications that make brands a valued part of culture. Expanding the brand and our own creative culture into the APAC region represents a hugely exciting development in the on-going success and growth of the network.”