Singapore – Omnicom Media Group (OMG) has promoted Eileen Ooi, managing director of PHD Malaysia, to the role of chief operating officer of OMG Malaysia.
Media services PHD is one of the specialist companies of OMG. Ooi has been leading the Malaysian arm of PHD as managing director for the last four years. PHD said that within this time, Ooi has been instrumental in architecting the agency’s growth trajectory, doubling the size of the business, and building a balanced and diversified client portfolio across global, regional, and local businesses.
In her new role, she is tasked with overseeing the business operations of OMG and its brands in Malaysia. She will be supported by Anisha Iyer, managing director of OMD Malaysia, as well as Kiron Kesav, who will be taking on an expanded remit while continuing in his role as general manager of PHD Malaysia. Together, the leadership trio will be responsible for driving continued growth and stability for the network in Malaysia.
Ooi, an industry veteran, brings with her 16 years of experience, having worked in marketing agencies Starcom, Mindshare, and Carat.
“During her time with us, Eileen has proven to be an effective leader and has played a pivotal role in driving momentum and innovative solutions for our clients,” said Tony Harradine, CEO of OMG in APAC, whom Ooi will directly report to.
“I have the utmost confidence in Eileen’s ability to continue accelerating our growth agenda and steer OMG’s business to even greater heights in an important market like Malaysia,” he added.
In September last year, Ooi was appointed vice president of the Malaysia Digital Association, making her the first female leader to take the presidential position in the association.