Singapore – Omnicom Media Group (OMG) has announced the elevation of Chloe Neo, to the role of chief executive officer of OMG Singapore. In her new role, Neo will be tasked to oversee all aspects of OMG Singapore’s business operations, championing the Group Vision, building capabilities, driving greater purpose and measurable success among its agencies in Singapore namely, OMD and PHD and the Group’s data and analytics division, Annalect. Neo will continue to report to Tony Harradine and will officially assume her new role immediately.
Neo’s promotion is an acknowledgement of her stellar track record for nurturing strong client relationships, elevating the agency’s capabilities, and fostering a people-first culture within the agency network.
Neo’s boasts 14 years in playing an instrumental role in growing OMG Singapore’s business and regional hub services from strength to strength. Under her leadership as chief operating officer, she has established OMG Singapore and its affiliate agencies as the national and global media business partner for notable brands such as Scoot, Income, Razer and Poh Heng, retained major accounts such as Singtel and McDonald’s in multi-year partnerships, and increased Singapore’s business by 30% year-on-year.
On top of propelling business growth, Neo’s client-centric mindset has led the team to launch an array of specialised services and products across digital, commerce, investment, and data analytics. These market-leading solutions are dedicated to fostering healthy client relationships and expanding clients’ capabilities in support of their business transformation journey. While Neo’s commercial vision has allowed her to drive overall business growth, her visionary and talent-focused approach have nurtured a collaborative and people-first culture in the agency network.
Tony Harradine, CEO of Omnicom Media Group, APAC, said that over the years, Chloe has shown her unrelenting commitment to bringing transformative momentum to OMG Singapore.
“She is a visionary leader, one with a strong track record of accelerating growth and expanding the agency network capabilities into one of the best in the market. Guided by empathy for her team and a passion for fostering rewarding client relationships, I am confident in Chloe’s ability to steer OMG Singapore towards a new era of growth,” Harradine said.
