In a conversation with Eileen Ooi, the chief executive officer of Omnicom Media Group Malaysia, she shares her career journey which began with working in different media agencies including Starcom, Mindshare, Carat, Maxus, PHD. Her job experience at several media agency firms has aided her in shaping her career into the chief executive officer she is today.
In college, Eileen did not receive full support from her mother but she still persisted in following her passion for marketing and advertising.
“Self-belief can take you far or it can limit you as much as you want it to be. So for me I think just be fearless and courageous and go out there and [break your limits],” Eileen adds.
During the conversation with Eileen, we asked about her journey in working as a leader in the media agency industry, and she shared, “When you become a leader, let’s say director the way you need to manage your team is very different, you learn with leadership authority versus leadership with influence and thinking whether to take an empathetic route or a task route. It is the transformative moment where you actually become aware of who you are and where your gaps are and opportunities and strengths.”
Meanwhile, Eileen also discussed how media agencies and media planning have changed, she explained, “We no longer just think about how do we win the consumers over but we also need to think about how do we win the algorithm and how do we outsmart the algorithm to ensure that our campaign will be the most effective and also the most efficient way of delivering it as well.”
Watch the full conversation with Eileen Ooi over on YouTube, where Eileen shares further on her best leadership practices as well as her insights on how the landscape of the media affects consumer behaviour.