New York, USA – Global health technology Philips has recently appointed global marketing and communications Omnicom Group as its global communications agency, as well as its integrated creative and media agency, as financial details of their multi-year partnership are yet to be disclosed.
Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips notes that as they look to extend their leadership as a health technology solutions provider, Omnicom will be an important part of ethri world-class marketing capabilities, helping them to deliver personalized, differentiating customer experiences.
“We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life,” she said.
Meanwhile, John Wren, chairman and CEO at Omnicom Group expressed that they are delighted to be named the integrated agency partner for Philips and to help the company navigate the challenges and opportunities ahead.
Subsequent to the final agreement, Philips will work with a team assembled from Omnicom, led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications.
This is also coupled as well alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum have had a successful 10-year relationship with Philips, and this marks the expansion of that relationship into the broader Omnicom Group.
