Hubilo_2_Top Horizontal

Health tech Philips appoints Omnicom Group as global comms agency partner

  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

New York, USA – Global health technology Philips has recently appointed global marketing and communications Omnicom Group as its global communications agency, as well as its integrated creative and media agency, as financial details of their multi-year partnership are yet to be disclosed.

Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips notes that as they look to extend their leadership as a health technology solutions provider, Omnicom will be an important part of ethri world-class marketing capabilities, helping them to deliver personalized, differentiating customer experiences.

“We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life,” she said.

Meanwhile, John Wren, chairman and CEO at Omnicom Group expressed that they are delighted to be named the integrated agency partner for Philips and to help the company navigate the challenges and opportunities ahead.

Subsequent to the final agreement, Philips will work with a team assembled from Omnicom, led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications.

This is also coupled as well alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum have had a successful 10-year relationship with Philips, and this marks the expansion of that relationship into the broader Omnicom Group.

  • Discover the future of influencer marketing! Hear from experts in HP, L'Oréal, Vamp, and VaynerMedia as they center on the trends that matter—join us this November 8 at What's NEXT 2023: Influencer Marketing in APAC. Register now for FREE!

  • How are brands leveraging events to create communities to educate, engage, and influence their consumers for commercial success? Join marketing leaders from Dentsu Creative India, Generali PH, Hubilo, and SCMP unmask the winning formula this November 3 at What’s NEXT 2023: Events in Asia Pacific. Register now for FREE!

Share this story