Manila, Philippines – Omnicom Media Group has been appointed the media agency of record of Angkas, the Philippine-based motorcycle ride-sharing service. The appointment follows after Angkas decided to go with an agency that can provide relevance and creativity while pushing the envelope of innovation further.
George Royeca, chief executive officer at Angkas, said, “We chose OMG as our media AOR as they have successfully shown innovative thinking, strong media capabilities, and transparency which we truly value. We are excited to see how this partnership can further drive Angkas’ goals this 2022.”
Meanwhile, Mary Buenaventura, CEO and president at OMG, commented, “We are thrilled to be given the chance to work with a progressive brand who is a pioneer in its category.”
She also added that Angkas is a trailblazer that promotes a win-win situation for both the company and its riders, “not only in providing a transportation option to commuters but also in providing livelihoods for Filipinos.”
Founded in 2016, Angkas has also ventured into the package delivery scene, and has a large presence in Metro Manila, Cebu, Cagayan de Oro, and General Santos City. There are also plans for Angkas to eye provincial expansion in the Philippines, including in Batangas.
