Malaysia – The Malaysia arm of Omnicom Media Group (OMG), the media services division of Omnicom Group, Inc., has announced that it has partnered with Google to enhance the agency’s suite of performance marketing capabilities.
Through the collaboration, OMG Malaysia will be able to gain access to Google’s beta tools, elevate its Google Marketing Platform expertise, and nurture employees’ skills through a series of curated training programs conducted by Google. OMG said the move fosters its vision to offer top-notch performance marketing campaigns for clients.
The shift in focus, OMG Malaysia said, is in response to a substantial number of clients prioritizing budget on Google Ads campaigns. The agency shared it will be creating customized advanced tools to analyze, optimize, and automate campaigns. One of the capabilities will be providing real-time data on overall account health and zooming into specific features to improve the efficiency of campaigns and results for clients.
The partnership will also be offering tools to reduce time spent on analysis and boost optimization, which could result in a decrease in campaigns turnaround time by up to 30%. Besides aiding clients in their digital transformation journey with customized tools, the partnership will also focus on developing the skills of the OMG team. The collaboration will enable OMG to leverage a curated Google training curriculum to empower new OMG employees with Google-centric skills.
“Our media agency partners continue to be a core component to the digital advertising ecosystem. We’re pleased to collaborate with OMG to invest in the key areas of operational efficiencies and nurturing future digital talent. I am very proud to be on this journey with OMG and together we hope to deliver greater impact to customers’ business and marketing objectives,” said Marc Woo, managing director of Google Malaysia & Frontier Markets.
Eileen Ooi, COO of OMG Malaysia, commented, “It is always great to be able to grow and transform with a partner that shares our same ambitions and leans in effectively to make it happen. Omnicom Media Group creates solutions to not only address our clients or agency goals but also focus on driving a bigger force which pushes boundaries in the way we operate, accelerate campaigns for our clients, and address the talent gaps in the industry. We look forward to continuing to grow together and shape the industry forward.”
At the Think Search Award paneled by Google and industry experts, OMG Malaysia was actually awarded the Best use of Google Search: Agency of the Year. OMG Malaysia was recognized for displaying Search excellence by focusing on advanced analytics-driven approach for its campaigns.
