Shanghai, China – Media communications agency OMD in China has won the media mandate of global denim brand Levi’s, which will drive media strategy, planning and buying for the iconic denim brand.
Through the agency’s empathy planning workflow – OMD Design & E2E data platform – OMNI, OMD China delves into the Chinese Gen-Z’s behavior and identified opportunities to accelerate growth for Levi’s with an innovative integrated media solution.
A spokesperson for Levi’s commented that they were deeply impressed by OMD China’s advanced strategic thinking, strong data capabilities and excellent innovation. The spokesperson also added that the agency’s youthful and dynamic team has shown great passion for the brand and the denim culture.
“They were able to resonate with our consumers and translate this youthful energy into a strong integrated communication blueprint that is rooted in Levi’s heritage and DNA. This year, we will collaborate with OMD to embark on a new journey and explore more innovative marketing possibilities in the Chinese market to bring accelerated growth to the Levi’s brand,” the spokesperson said.
Meanwhile, Connie Chan, CEO at OMD China, commented, “We are excited to be working with an iconic brand who appreciates our vision and insights on the market’s Gen-Z consumers. OMD brings together a unique combination of expertise and strategic approach which taps on our network’s capabilities to deliver impactful and innovative solutions to our clients. We look forward to [supporting] Levi’s in achieving their growth targets.”
