Mumbai, India – Web3 technology company OKX has launched its newest cricket-themed ‘Be a Crypto Player’ ad campaign in India to encourage people to explore the Web3 community.
The campaign features a digital film revolving around the character of Ajay, who is watching the international cricket championship final. Ajay then hears the voice of OKX, which encourages him to become a crypto player and join a community of millions in a new economic system powered by Web3.
OKX’s campaign aims to inspire a wider audience to try and embrace the world of Web3 with the OKX all-in-one Web3 wallet as their choice. It showcases the benefits one can get if they choose OKX’s wallet, including access to 200,000 tokens via its DEX aggregator as well as thousands of NFTs and DApps across nearly 80 blockchains.
Taking it a step further, the ad is also available in Hindi in addition to English, marking OKX’s recent addition of Hindi support to its Web3 wallet to cater to a more diverse audience.
The company is pushing efforts for its expansion in India. With this campaign, OKX aims to position itself as a key Web3 player in India with its comprehensive suite of Web3 products.
The campaign was originally launched on X (formerly known as Twitter) across the Indian market, in time for the 2023 international cricket championship final between India and Australia.
Haider Rafique, chief marketing officer at OKX, said, “India’s growing enthusiasm for crypto and its position as a significant market for Web3 users have made us prioritise the country in our expansion efforts. The campaign aims to introduce the Indian market to the world of Web3, encouraging users to explore the countless possibilities offered by blockchain technology. It also reflects our commitment to driving the widespread adoption of this revolutionary technology in the country, while encouraging people to learn about Web3 and its applications in a responsible way.”
