India – Myntra, a leading fashion e-commerce in India, is set to enter the Singapore market as it launches Myntra Global. Bringing Indian fashion to Singapore, the move aims to cater to thousands of Indians residing in the country.
As part of its growth strategy, Myntra Global aims to reach new customer segments and strengthen its brand affinity internationally.
Myntra Global will offer Indian fashion styles to a larger customer base, ensuring a seamless shopping experience. It is bringing apparel, footwear, and accessories from brands like Aurelia, Global Desi, AND, Libas, Rustorange, and Mochi, among others.
The company has seen a growing number of Singapore users on its platform, driving the launch.
With Myntra Global, customers in Singapore can receive their orders in four to seven days on average, with the company collaborating with third-party cross-border logistics services.
Nandita Sinha, CEO at Myntra, said, “Our journey of nearly two decades has been paved by the love of millions of customers and thousands of brands who trust us to make their fashion dreams possible. The launch of Myntra Global marks a milestone moment for Myntra.”
“With our expertise in serving customers at scale and the exceptional offerings from some of the most loved brands, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style. We will also continue to build and scale the platform to cater to Singapore seamlessly, propelling the growth of our brand partners,” Sinha added.
