Manila, Philippines – The Philippine Digital Asset Exchange (PDAX) has unveiled its new brand communications today – a straightforward ‘Choose PDAX!’.
PDAX was the first virtual currency exchange operator licensed by the Bangko Sentral ng Pilipinas (BSP) back in 2018. The platform enables Filipino consumers to easily buy, sell, and trade cryptocurrencies.
PDAX said the new ‘Choose PDAX!’ tagline reflects the new and improved services it offers and the upgrades it has applied to the PDAX app and web exchange.
A recent brand refresh gives its web app a more easy-on-the-eye palette. The change coincides with the upgrade of the mobile app which saw several changes to the app interface such as new screens for its dashboard and in its trade and cash-in and out functions, amongst others.
Trading has now also been made easier with the previous Primary and Exchange wallet, which is now consolidated into just one PDAX wallet. Furthermore, all cryptocurrencies are now accessible on the web exchange, similar to the mobile app.
Presently, PDAX gives one-stop access to 34 cryptocurrencies. Earlier this year, it launched its prime service, PDAX Prime, which gives clients access to 21 in-demand digital assets across its platform and through Treasury OTC.