Kuala Lumpur, Malaysia – Cryptocurrency platform Luno in Malaysia has appointed Publicis Media to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia.
Aaron Tang, country manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of our business, our target audiences as well as our ambition to promote financial literacy amongst everyday Malaysians and improve education around cryptocurrencies.”
He added, “We look forward to collaborating with them as we continue to make cryptocurrencies more accessible for everyone and provide investors with the resources to explore the digital assets space safely.”
Meanwhile, Abhishek Bhattacharjee, managing partner at Publicis Media, commented, “Luno is at a truly exciting phase and we are thrilled to partner with them on this journey. With our data-centric approach at Publicis Media, we are looking forward to gathering our best crypto minds across the Groupe to embrace new challenges and scale Luno’s brand growth in the digital assets category that Luno leads.”
