Singapore – Moving Walls, the out-of-home (OOH) media enterprise software provider, has announced its partnership with Place Exchange, a programmatic OOH media supply side platform (SSP), to provide businesses with seamless access to a vast network of digital OOH inventory.
The new partnership will allow Moving Walls OOH’s software users to access Place Exchange’s expansive network for digital OOH inventory.
Moving Walls’ buy-side OOH planning and buying software is used by brands and partners across multiple regional marketing hubs like Singapore, Japan, India, Latin America, and the Middle East that utilise DOOH for their marketing campaigns.
And with this partnership, Place Exchange’s inventory of over a million DOOH displays from leading OOH media partners around the globe will be available on Moving Walls’ buying platform.
This gives marketers seamless access to a diverse range of venues and formats, including roadside and city centre billboards, street furniture, transit hubs, retail locations, entertainment venues, and more, helping them get a consolidated view of campaign planning and measurement.
Srikanth Ramachandran, founder and group CEO at Moving Walls, said, “This type of partnership goes a long way to removing the friction of executing truly global DOOH campaigns.”
“Many of our buy-side partners are used to running multi-market advertising campaigns, and DOOH remains the most impactful way of driving reach in a new market. With Place Exchange, our partners can now extend these campaigns into some of the most advanced DOOH markets,” he added.
Commenting on the partnership, Ari Buchalter, CEO at Place Exchange, also shared, “We’re thrilled to introduce Place Exchange’s premium inventory to Moving Walls users and give our supply partners the opportunity to engage with more international advertisers.”
He added, “DOOH is a unique medium with sophisticated audience targeting and performance measurement capabilities on par with other digital channels, and we are excited to unlock these capabilities in new markets for global activations.”
