Tokyo, Japan – Media technology group Moving Walls and local OOH company jeki have teamed up to launch the platform ‘MASTRUM’ to automate out-of-home (OOH) advertising across the country. This follows a previous partnership between the two companies to see jeki’s advertising screens being activated.
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand.
This will enable highly efficient, high-value-added buying of digital signage and other types of OOH advertising across Japan. Moving Walls has also customised jeki`s implementation to ingest first-party data that will be used for planning and effectiveness measurement.
With this launch, jeki plans to expand the scope of media they handle to include other railways and outdoor media. The Moving Walls platform includes solutions for the buy side – planning, activation, and campaign measurement. The company also provides supply side solutions including inventory and campaign management through their subsidiary Location Media Xchange (LMX).
According to Ryoji Akaishi, president and representative director at jeki, they selected Moving Walls as their ideal technology partner to create a large marketplace for all types of OOH.
“By customising Moving Walls’ platform, jeki will be able to offer new services based on its long-accumulated expertise in transportation advertising and its unique perspective. We aim to become one of the largest marketplaces in Japan with an abundant inventory while networking nationwide, including OOH in the city, beyond the railroad domain. We also believe that through the automation of advertising transactions we can provide opportunities for efficient and visible advertising transactions,” Akaishi explained.
Meanwhile, Srikanth Ramachandran, founder and group CEO of Moving Walls, commented, “We are very proud that Moving Walls has been chosen as the technology platform to help launch what will be jeki’s largest automated ‘all-OOH’ market.” Moving Walls has created a dedicated project team to localise and customise our technology, including delivery on a private cloud instance, guaranteeing the highest level of service to jeki.”
