United Arab Emirates – Moving Walls Group’s supply-side arm Location Media Xchange (LMX) and strategic sales partner Mizet has entered a partnership with Pyxis UAE.
The partnership will see the launch of a new retail Digital Out-of-Home (DOOH) screen network equipped with ‘best-in-class’ content management technology. The network will be built with programmatic ad-serving capabilities including connectivity to the world’s largest digital advertising platforms.
Moreover, the partnership also aims to launch a new network of Out-of-Home (OOH) place-based screens in the Middle East. This network will provide its clients with a new tool for reaching consumers, and will feature state-of-the-art technology, and high-quality displays throughout the region.
“With the growing demand for Programmatic and dynamic DOOH campaigns, choosing a CMS that comes with these in-built capabilities is crucial to the success of any advertising business. We also believe in having the most capable local partners to ensure effective deployment and ongoing support for such a project since it spans across so many locations,” said Srikanth Ramachandran, founder and CEO of the Moving Walls Group.
Pierre Breton, manager at Pyxis also commented on the partnership.
“As a DOOH business in UAE, LMX, together with the BrightSign media players, provide us with the perfect system that adapts reliably to all the schedules our clients impose on us. LMX helps us to meet all our customers’ needs on time. We are pleased to have signed this long-term contract with them,” he said.
Miz Rahman, co-founder and CEO of MIZET, also shared his thoughts on the new partnership.
“We are proud to have partnered with LMX to spearhead the integration of the LMX CMS on BrightSign hardware. Our long term partnership with Pyxis in Abu Dhabi has enabled this DOOH network to be the first network to have launched with the new release by LMX,” he said.
Previously, Moving Walls partnered with Japanese OOH company jeki to meet the region’s demand for media assets.
