Philippines – Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL. As part of its ongoing ‘#BreakTheRush’ campaign, Havaianas uses a visual metaphor to illustrate relaxation from the brand’s footwear.
GIGIL’s new work shows the distinct form of a Havaianas slipper, shaped through a foot massage, depicting the soothing feeling of wearing it. It shows how Havaianas flip-flops can provide a massage-like experience for users.
The ongoing ‘#BreakTheRush’ campaign aims to veer away from the demands of a fast-paced lifestyle, offering relaxation and ease through comfortable footwear. Through the campaign, Havaianas encourages Filipinos to take breaks from their usual busy routines and reminds them to slow down.
A previous iteration of the campaign drew attention to green spaces within Metro Manila. The visual identified a patch of urban greenery on Google Maps, resembling a Havaianas slipper. It emphasises the importance of connecting with nature as a form of relaxation.
