Manila, Philippines – The Media Specialists Association of The Philippines (MSAP) and ad-tech player, Moving Walls, have partnered to launch the ‘Video Outside’ playbook to share their knowledge and provide guidance on how to extend video advertising to the real-world using billboards and placed-based Digital Out-of-Home (DOOH) media.
In digital, video has become the most popular and engaging form of content with the world’s largest advertising spenders relying on premium video formats to reach audiences. We are now seeing video advertising extend to DOOH with more venues covered by digital panels from traditional roadside billboards to in-mall signages.
Video in the ‘real world’ offers several benefits that TV or mobile videos can not – higher reach than TV and greater brand safety than online – all with targeting and measurement capabilities that digital advertising offers.
According to Jam de Guzman, president of MSAP, the partnership between the association and Moving Walls Philippines has created measurement, transparency and accountability across the Philippines OOH landscape.
“We already know that video is the most popular form of digital content that is consumed across Social, Over-the-Top (OTT) media services, and the internet. Extending this to locations ‘Outside-the-Home’ presents an untapped opportunity to reach new audiences,” De Guzman said.
The initiative was launched by former president Michael de Castro, whose stellar leadership and guidance helped accelerate the adoption of new technologies that ensure measurement, accountability and automation. With the ‘digital-like’ planning capabilities in place for the Filipino Digital OOH scene, the medium’s full potential can now be realised.
This playbook will take marketers through a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.
