India – Smartphone brand Motorola in India has appointed Dentsu Creative as its creative agency. The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office.
As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms. This includes roposition development, reporting & competition benchmarking, planning & strategy decks, social media creatives, media requirements encompassing digital, ATL (above the line), and retail, as well as ORM (online reputation management) and social listening.
It is pertinent to note here that Dentsu Creative PR and iProspect, both agencies from dentsu India, handle the PR and media mandate for Motorola India, respectively. The addition of Dentsu Creative as the creative partner marks a strategic enhancement to the brand’s integrated campaign approach, reinforcing its overall marketing strategy.
Commenting on the partnership, Shivam Ranjan, marketing head at Motorola Asia Pacific said, “We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola’s core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”
Meanwhile, Ujjwal Anand, managing partner at Dentsu Creative India, commented, “We are honored and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today’s dynamic landscape, will contribute to the success of meaningful campaigns for Motorola.”
Anand added, “Our commitment is to seamlessly blend storytelling, data, media, and technology, ensuring a captivating brand experience that surpasses expectations. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola’s success in the vibrant and ever-evolving Indian smartphone market.”
