ALDO taps Dentsu Creative Indonesia to elevate promotions in SEA markets 

Jakarta, Indonesia – Global fashion brand ALDO has appointed Dentsu Creative Indonesia to implement an innovative marketing and promotional campaign to expand its footprint in SEA beyond Indonesian borders.

This strategic collaboration marks a significant step in ALDO’s growth journey, aiming to captivate the thriving markets of the Philippines and Vietnam by leveraging Dentsu Creative’s expertise in executing these strategies.

In the partnership, Dentsu Creative will provide a comprehensive range of solutions including a creative ideation and development and a 360-degree campaign strategy, encompassing social media engagement, influencer management, in-store activations and dynamic digital out-of-home advertising as well as project management and production.

Speaking about the partnership, Wisnu Satya Putra, CEO of creative at dentsu Indonesia, said, “Our partnership with ALDO exemplifies the power of ‘gotong royong’ – the intrinsic value of collaboration and integration across services. Combining all our expertise, blended with insights into creative innovation, powered by modern creativity, we will propel ALDO’s brand presence in the competitive APAC market, and set them apart from competitors.”

Cheuk Chiang, CEO, Dentsu Creative APAC, also added, “Our partnership with a great global brand like ALDO allows us to unlock the full potential of our creative offering across earned, entertainment and experience. They are clients that truly appreciate the power of great creativity and its ability to transform brands and businesses through work that creates culture, changes society and invents the future.”

Meanwhile, Zaid Bitar, vice president, international marketing & digital at ALDO Group International, commented, “Our consumers need to know ALDO’s unique selling point: style and comfort. With Dentsu’s; expertise, our USP transforms from words into a tangible force that captures hearts, empowers choices and style through confidence for our local consumers.”