Dentsu Creative India to handle digital mandate of Sony Entertainment Television, other channel brands

India – Dentsu Creative India has acquired the digital rights to Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. The agency will be in charge of managing these brands’ online presence and marketing efforts across multiple social media platforms, including Instagram, Twitter, and Facebook. 

The account was awarded to Dentsu Creative India following a thorough review involving several agencies. The agency’s Mumbai branch will oversee the channels, working closely with the corresponding brand teams to create and execute innovative digital strategies. 

Following the mandate, Dentsu Creative India will offer digital strategy, creative quality, and data-driven insights by utilising its client-centric approach and marketing tech consultant skills. This all-encompassing strategy is intended to achieve the four channels’ business goals as well as to establish a strong rapport with the target market, indicating a potentially fruitful partnership between the agency and the entertainment companies. 

Speaking about the partnership, Vaishali Sharma, head of marketing and communications, Sony SAB, Sony Entertainment Television, & Sony MAX Movies Cluster, said, “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.”

Nikhil Kumar, managing partner (West) at Dentsu Creative India commented, “We are delighted to partner with the most respected and admired channels in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech & data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.”